Personalized TV Tune-In Video Ads Boost Interaction by 40% by Daisy Whitney

Personalization works. At least, that's what cable network CMT learned during the January online tune-in campaign for its recently launched series "Bayou Billionaires" and "My Big Redneck Vacation." The network paired up with online video ad technology firm Eyeview to use its personalization tools for online video spots. The video ads contained local tune-in information for the two shows, tailored to the user's geographic area. ...Read the whole story

  • financial services Progressive Launches Social 'Best Day Ever' by Karl Greenberg

    Progressive Insurance is using Flo, the proprietress of the fictive insurance store, to go social about "The Best Day Ever." The campaign involves a series of posts on the character's Facebook and Twitter accounts. ...Read the whole story

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Best Practices In Mobile Video Advertising by Srini Dharmaji

According to a recent report from AAAA Media Mind, mobile ads reach "one out of every three consumers." Therefore, the key for most industry insiders is not if mobile video advertising is the best strategy for their clients, but rather how to effectively engage consumers in a way that translates into revenue and sales growth. ...More

  • LG Does March Wrong by Larry Dobrow

    The single most tone-deaf marketing campaign in recent history commences, in any number of commercials that have wallpapered TV coverage of the 2012 NCAA hoops tournament, with the following cornball flourish: "Is it 'March monotony'? Is it 'March more-of-the-same'? No-ho-ho-ho! It's 'March Madness,' people!" The campaign arrives courtesy of LG and current pundit/former college and pro star Greg Anthony, who attempt with no small measure of corporate gusto to link enjoyment of the games with the quality and character of surrounding appliances. It is overplayed and underthought, and I hate it with the unbridled heat of a thousand off-brand convection ...More