Thursday, April 5, 2012
  • Pepsi Next Offers Internet 'Taste Test'

    The campaign is encouraging consumers to try Pepsi Next at sampling events being held in 800 Walmart supercenters in 40 cities (the Facebook page offers a zip code-based event locator), or through the online "taste test." ...Read the whole story

    Around The Net

    • Video Apps Thriving With Facebook Timeline VentureBeat

      Video apps are experiencing significant growth numbers as a result of launching Timeline-friendly features for Facebook. That’s according to the social network, which just issued new stats from various video companies, including Vevo and Viddy. “These apps are using Actions, a new way for apps to show up on your Timeline,” VentureBeat points out. “Actions turn structured data into a visually interesting and engaging experience for normal users, and these numbers show how well they work for video sites in particular.” Since rolling out Facebook Actions, Viddy has doubled its number of average daily signups, and has grown from 60,000 ... ...Read the whole story

    Video and Social Marketing Drive Content Marketing

    According to the Outbrain State of Content Marketing 2012 report, content marketing continues to be one of the rising stars of the online marketing world as brands from American Express and Proctor & Gamble to GE ...More

    • Keys To The Throne: Getting Video Content Discovered

      The term "content everywhere" means different things to different people, but regardless of your own definition, one thing is certain: digital viewing through "over the top" services and STBs has arrived, like gangbusters. In fact recent ...More