• Pepsi Next Offers Internet 'Taste Test'

    The campaign is encouraging consumers to try Pepsi Next at sampling events being held in 800 Walmart supercenters in 40 cities (the Facebook page offers a zip code-based event locator), or through the online "taste test." ...Read the whole story

Video and Social Marketing Drive Content Marketing

According to the Outbrain State of Content Marketing 2012 report, content marketing continues to be one of the rising stars of the online marketing world as brands from American Express and Proctor & Gamble to GE and General Mills use it alongside more traditional strategies to reach their target audiences. ...More

  • Keys To The Throne: Getting Video Content Discovered

    The term "content everywhere" means different things to different people, but regardless of your own definition, one thing is certain: digital viewing through "over the top" services and STBs has arrived, like gangbusters. In fact recent numbers show that digital views beat physical videos by over a billion views, With the huge numbers in online views, the question then shifts to the opportunity to increase and engage those viewers. ...More