Video Search Goes Social, and to Israel by Daisy Whitney

Video search is a nut that needs to be cracked. And while there have been numerous attempts over the years to deliver better video search, the industry still hasn't unearthed an ideal solution. There's movement afoot, though. Joy Marcus, venture partner at DFJ Gotham Ventures, said during the recent Beet.TV executive retreat that she's keeping her eye on several new audio and video recognition technology startups in Israel that may have interesting tools for video search. ...Read the whole story

  • beverages Pepsi Next Offers Internet 'Taste Test' by Karlene Lukovitz

    The campaign is encouraging consumers to try Pepsi Next at sampling events being held in 800 Walmart supercenters in 40 cities (the Facebook page offers a zip code-based event locator), or through the online "taste test." ...Read the whole story

Video and Social Marketing Drive Content Marketing by Jack Loechner

According to the Outbrain State of Content Marketing 2012 report, content marketing continues to be one of the rising stars of the online marketing world as brands from American Express and Proctor & Gamble to GE and General Mills use it alongside more traditional strategies to reach their target audiences. ...More

  • Keys To The Throne: Getting Video Content Discovered by Jeremiah McMillan

    The term "content everywhere" means different things to different people, but regardless of your own definition, one thing is certain: digital viewing through "over the top" services and STBs has arrived, like gangbusters. In fact recent numbers show that digital views beat physical videos by over a billion views, With the huge numbers in online views, the question then shifts to the opportunity to increase and engage those viewers. ...More