Wednesday, April 18, 2012
  • Gen Y: The Digital Divide Gets Deeper

    Ewan Duncan, a principal in the Seattle office of McKinsey & Co. and co-leader of its Consumer research, tells Marketing Daily why the separation of generations is accelerating, and what marketers need to know. ...Read the whole story

  • CBS Interactive Acquires Ad Rights To Top eSports Players

    In a bid to take so-called eSports mainstream, CBS Interactive Tuesday revealed exclusive partnerships with two of the competitive video game industry's biggest players -- TwitchTV and Major League Gaming -- to handle ad sales. TwitchTV is an online platform broadcasting live coverage of "eSports," including competitive video game competitions. MLG is the world's largest competitive video game league. ...Read the whole story

  • Hulu Changes Ad Commitments To Benefit Brands

    Raising the bar for all online publishers, Hulu has committed to only bill brands and agencies for ads that viewers watch in their entirety. Jean-Paul Colaco, Hulu's senior vice president, advertising, sees the move as an extension of Hulu's intrinsic brand-friendly nature. ...Read the whole story

  • Nielsen Strengthens Online Campaign Ratings For Ads

    Nielsen has inked a deal to buttress its Online Campaign Ratings, days after AOL said it would use the data as a first-of-its-kind carrot to attract more video advertising. Under the arrangement, Nielsen will meld data from AdSafe Media on whether a particular ad ran in a "safe" environment into the OCR system. ...Read the whole story

    Around The Net

    • CBSi In Partnership With TwitchTV, Major League Gaming The Drum

      Across the new CBSi Games group, more than 3 billion minutes of video are served each month to 18-34 year old men. Jim Lanzone, president of CBS Interactive, said: "The eSports scene is one of the hottest trends in video, and is rapidly attracting the core 18-34 male demographic in greater numbers than any other medium or category. ...Read the whole story

    VideoDaily Roundup: Welcome!

    Welcome to the VideoDaily Roundup, a new daily news column covering everything and anything in the world of online video that you need to know, brought to you by yours truly, all the way from Johannesburg, ...More