More than 25% of all video viewing in broadband homes in the U.S. is taking place on venues besides the TV, according to fresh data from research firm, Parks Associates. That includes PCs, smartphones and tablets, and that's also a weekly figure, underscoring that off-TV viewing is becoming a regular behavior for consumers. What's more, about one-third of homes said they'd streamed a TV show in the past 30 days. ...
Ewan Duncan, a principal in the Seattle office of McKinsey & Co. and co-leader of its Consumer research, tells Marketing Daily why the separation ... Read the whole story
Welcome to the VideoDaily Roundup, a new daily news column covering everything and anything in the world of online video that you need to ... Read the whole story
Welcome to Wednesday's VideoDaily Roundup. Today we'll look at: Hulu's future ahead of its first upfront; the FCC's watch over Comcast's anti-Net neutrality practices; ... Read the whole story
In a bid to take so-called eSports mainstream, CBS Interactive Tuesday revealed exclusive partnerships with two of the competitive video game industry's biggest players ... Read the whole story
Raising the bar for all online publishers, Hulu has committed to only bill brands and agencies for ads that viewers watch in their entirety. ... Read the whole story
Nielsen has inked a deal to buttress its Online Campaign Ratings, days after AOL said it would use the data as a first-of-its-kind carrot ... Read the whole story
Maybe it's the 15 years I spent running a marketing agency. Maybe it's my love of brand building and advertising. Or maybe it's my ... Read the whole story