Friday, April 20, 2012
Video Boosts Email Opens Up To 13%, Improves Conversions 21% by Daisy Whitney

Video is on pace to account for about half of all Web traffic by 2014, according to a just-released report from Experian on consumer media habits. No surprise there, but what's interesting is where video consumption is coming from. Mobile video traffic is on a quick upward trajectory as more people watch YouTube videos and TV shows on their cell phones and tablets, but mobile video traffic is also rising because of email, and specifically because of brand videos in email communications. ...Read the whole story

  • VOD Delivery May Offer $1 Bil Ad Haul by Wayne Friedman

    VOD climbed 17% -- 1 billion transactions -- to 8.8 billion in 2011. More than three-quarters of those transactions -- 6.8 billion -- were for free content, so-called free-on-demand. Rentrak, the media researcher, claims "the potential value of the ad inventory in these programs is at least $1 billion." It estimates there are an average of five hours and 17 free-on-demand television shows watched per month. ...Read the whole story

Around The Net

  • Is Viddy Mobile Video App To Beat?TechCrunch

    In the race to replicate Instagram’s success in the mobile video arena, Viddy this week arguably emerged as the clear frontrunner. Now the top free iPhone app on Apple’s App Store, the video-sharing service now claims 8 million users, and, more significantly, a sharp increase since Facebook launched its Timeline app back in February. “There are a number of startups vying to claim the ‘Instagram for Video’ title, with Socialcam, Viddy, Klip, Mobli, and even the infamous Color all in the running,” TechCrunch reports. “Yet, today brings evidence that Viddy may now be the one to beat, as the social ... ...Read the whole story

  • Rodale Launches YouTube ChannelPaid Content

    Publishing company Rodale is the latest of its ilk to start a YouTube channel, 3V.  Not surprisingly for a company known for titles like Men's Health and Prevention, the Rodale channel is  health- and fitness-oriented. Its first offering, titled "Woman v. Workout,"  features "fitness model Lauren Berlingeri trying out various taxing and exotic exercise regimens," writes Daniel Frankel.  But we think this sounds even more interesting: "'Fitness Fail,' which will feature comedians delivering 'Talk Soup'-like commentary on the flora and fauna of fitness-themed video dispersed all over the internet," according to Frankel. ...Read the whole story

  • Video Startup Tango Takes Fresh $40MVentureBeat

    In other mobile video news, Tango has just has raised another $40 million in a third round of funding from Qualcomm Ventures and Access Ventures. The news comes about a year after the cross-platform video chat startup closed its last round of $42 million. “Forget Apple’s Facetime,” VentureBeat half-jokes. “If there’s one app that shows the potential in the mobile video chat market, it’s Tango.” Encouraging backers, the startup continues to see incredible growth as well, reaching 45 million users a mere 18 months after its debut. Looking ahead, Tango CTO and co-founder Eric Setton says: “The round is a ... ...Read the whole story

VideoDaily Roundup: Hulu Accounts For 21% Of Video Ads Viewed In March by Ross Fadner

Happy Friday, folks. Today's Video Daily Roundup starts with a look at how Hulu and Google's ads fared in comScore's March Online Video Rankings. Next, we'll look at the media bigwigs being asked to testify before ...More

  • Investing In Online Video? Three Things You Should Know by Eric Korsh

    With both digital and TV upfronts just a few weeks away, a number of brands are reassessing where they'll put their marketing dollars next. There are many compelling arguments for investing in online video, but there ...More