Friday, May 4, 2012
  • Discovery Buys Revision3 To Expand Original Content

    Looking to further expand its digital footprint, Discovery Communications has entered into an agreement to buy Web video programmer Revision3. Financial terms of the deal were not disclosed, but previous reports put the price between $30 million and $40 million. ...Read the whole story

  • Social Overtakes Search, Closes In On Display As Agencies' Top Digital Focus

    Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by Strata, the agency media software and processing firm owned by Comcast, found that 69% of agency executives now consider social the "focus" of their digital ad spending, up 32% over the past year, and now a close second behind display (71%) as the dominant digital media-buying platform in the minds of agency executives. ...Read the whole story

  • Cablevision Gains Video Customers, Helped By Mobile, Net Rises

    More Internet and phone consumers at Cablevision Systems helped the company maintain its revenue levels in its first quarter of 2012 versus the same period a year ago. But Wall Street still wasn't happy. ...Read the whole story

  • Men's Wearhouse: Not Your Father's Suit

    Looking to change the idea that being or wearing a "suit" is somehow undesirable, Men's Wearhouse is targeting a younger, hipper client in a new advertising campaign that encourages young men to show off their inherent, individual styles. ...Read the whole story

  • TV Universe Continues To Contract, Nielsen Attributes Declines To Census, Technology Too

    Nielsen this morning released preliminary estimates for television's so-called "universe" -- the percentage of U.S. households with at least one conventional TV set capable of receiving at least one conventional TV signal -- and for the second year in a row, it has declined, albeit at a miniscule rate. Like last year's decline, Nielsen executives attribute some of the reduction to changes in the U.S. Census's estimates for the number and composition of U.S. households, which the TV universe estimates are based on, but they say at least part of it is a function of changes in the media technology ... ...Read the whole story

  • Google Ups Video Ante, Bets $200 Mil To Market YouTube Channels

    Google is making a big bet on original video content, unveiling a plan to back its YouTube channels initiative with $200 million in marketing support. The announcement, which was made Wednesday during its digital "NewFront" presentation, will support an initiative that Google's YouTube began last fall with the rollout of 50 niche content channels, and more than 50 new channels will be added soon. ...Read the whole story

  • Kids From Affluent Backgrounds Video Chat Most

    Youth from higher-income and higher-education families are more likely to video chat than youth from lower income and education households, Pew found. Teens who use Facebook and Twitter are also more likely to use video chat. ...Read the whole story

  • Brightcove Revenue Climbs 53% In First Earnings Report

    In its first quarterly earnings report since going public in February, online video services provider Brightcove reported revenue of $19.9 million on a net loss of $4.3 million, down from $5.8 million the previous quarter. Compared with the first quarter of 2011, revenue increased 53%, while Brightcove's customer base increased 49% to 4,254 total customers. ...Read the whole story

Around The Net

VideoDaily Roundup: YouTube's Minimum Wage Model

Today we start off with a glimpse into just how much (or how little) YouTube's new channel workers are getting paid for their efforts. Next, could Facebook's new sports video deal pave the way for brands? ...More

  • UPS and Pearl Jam: Not Perfect Together

    The other day, for about the 27th time, UPS sent me an email that commenced with a reminder of how irresponsible and thoughtless a human being I've become: "Our records indicate that you have not taken ...More