Managing Online Video and TV Campaigns: Tips from Production to Talent Rights by Daisy Whitney

As more marketers, businesses and brands convert their existing creative and TV spots to online video, they need to bear in mind several issues that relate to production, ad management and talent rights. Web video is still a relatively new medium so it's a smart idea to map out potential pitfalls, and solutions for them, before starting. I asked Extreme Reach, an online video ad and distribution firm, for tips on how marketers can make sure they've buttoned up rights and quality issues before they go live with a Web video campaign. ...Read the whole story

VideoDaily Roundup: Most Publishers Still Face Scale Problems by Ross Fadner

Today's Roundup starts off with a scary proposition for all video publishers not named YouTube or Hulu: that video ad sales growth for many of them is modest, flat, or declining. Over in the music biz, brand collaborations and product placements in music videos have become a boon for brands and bands alike. Next we look at one columnist's personal experience with cord-cutting. Then another columnist maps out Netflix's tough road ahead, and finally: Hulu earns some kudos. ...More

  • TV By The Byte: Monty Python Repackages Sketches For iPhone by Steve Smith

    A new app from Monty Python and Heuristic Media parses the comedy troupe's TV series into mobile-friendly moments. The project suggests the ways in which TV programmers can re-imagine their content by blending DVD extras with app economics. ...More

  • What Revision3's Sale Means for the Online Video Industry by Ashkan Karbasfrooshan

    In the mid-2000s, Kevin Rose helped launch two companies, Digg and Revision3, with the former being the quintessential web 2.0 aggregator, and the latter being a more traditional content producer, albeit intent on disrupting the cable industry. As Digg earned the headlines, Revision3 -- like all content companies, ahem -- remained off-the-radar, building distribution, good will and revenues. Last week, the Washington Post acq-hired the Digg team, while Discovery Communication acquired Revision3 for $30 million. ...More