Monday, May 14, 2012

Around The Net

  • Future TVs: Not What You ThoughtGigaom

    The TV of the future may not be a giant flatscreen bezel, but instead smaller modular units that can become an ambient display wall, powered by a remote specially trained for custom service, according to top execs at Israel-based TV services provider NDS. "Think of 6-inch to 8-inch bezel-less squares that you can buy individually and then mount to the wall next to one another, gradually growing the size of your display to fit your needs. These displays would automatically work together, making sure your Saturday night movie runs on all of them at once," writes Janko Roettgers. ...Read the whole story

  • UK To Make Video Games Rating Simpler, Stronger BBC

    Games will now be rated by the Video Standards Council (VSC) in line with Europe-wide guidelines. Previously, additional ratings were decided upon by the British Board of Film Classification. The new system means for the first time that anybody selling a 12-rated game to a child under that age could face jail.The Pan European Game Information system (Pegi) gives games an age rating as well as additional information such as violent content and bad language. The VSC will now rate games to Pegi's specifications while enforcing compliance among retailers. ...Read the whole story

  • Buyer Questions YouTube's New Channel OfferingAdweek

    Adweek talks to one unnamed ad buyer who questions YouTube's new offering in the wake of its "brandcast" presentation in New York a few weeks ago. For starters, YouTube is asking for $5 million for yearlong, all-inclusive sponsorships of the new YouTube partner channels (of which there will be more than 50), while pre-roll ads appearing before video content on these channels will be sold at a $20 CPM. However, as the unnamed buyer notes, YouTube will be selling guaranteed audiences using proprietary numbers from parent company Google, rather than from a third party like a comScore or Nielsen. Even ... ...Read the whole story

  • As Views Plummet, YouTube Focuses on EngagementAd Age

    YouTube has seen views on its site drop precipitously over the past five months, as the Google video-sharing site transitions away from getting users to click on more videos, to getting them to engage with more long-form content. However, the 28 percent drop in video views since December is an expected side effect of that transition, Ad Age reports. On March 15, YouTube tweaked its recommendation system to favor time spent with a video or channel over clicks in determining which videos to show users. "Our goal is -- we want users to watch more and click less," said Cristos ... ...Read the whole story

  • Is TV's History Instructive for Today's Web Video Producers?Ad Age

    In the 1950s, before the introduction of advertising breaks in TV, the single-sponsor model was the predominant means of funding a television program. Revenue from a show was limited to what a single sponsor would pay, which included the cost of production and a moderate profit. But this model intrinsically limited TV's upside, Ad Age's Michael Learmonth says, as one advertiser didn't bring in huge profits, and there were not many advertisers willing to pay for a single show. Another limiting factor is that over time, advertisers would exert more control over their show's content. However, once the commercial break ... ...Read the whole story

  • Netflix's High Risk-Reward Content ScenarioThe Daily Beast
Content's Never Been a Profit Center, So Why Should It Be Any Different Online?

Yes, viewers are moving online, but despite billions of connected devices out there, it's unreasonable to think that in the slugfest between TV and the Internet, TV will lose. But the fact remains that with falling ...More