Content's Never Been a Profit Center, So Why Should It Be Any Different Online?

Yes, viewers are moving online, but despite billions of connected devices out there, it's unreasonable to think that in the slugfest between TV and the Internet, TV will lose. But the fact remains that with falling rates, the pre-roll isn't enough to fund online content. For content to survive -- let alone thrive -- it needs to make economic sense. ...More

  • New-Media Players Challenge Broadcast Nets During Upfront Season

    The question for the traditional broadcast TV networks this upfront season is, how do you compete with 25 hours of original programming on YouTube's Awesomeness TV, and Netflix's ever-popular replays of entertainment, kids and even sports cable programs? ...More