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• Univision's Upfront Pitch: You Want Hispanics? You Need Us by Steve McClellan

  Univision unveiled a multiplatform upfront strategy Friday that includes more than a dozen new prime-time programs across its terrestrial networks in addition to a number of new online series and several other digital initiatives that will make much of Univision's programming available to viewers on demand on multiple devices. ...Read the whole story

• food Athenos: Yiayia's Back ...This Time For Feta by Karlene Lukovitz

  After producing significant sales lifts for Athenos hummus, curmudgeonly Greek grandma Yiayia is back to give her stamp of approval to Athenos feta cheese (while, of course, disapproving of everything else). ...Read the whole story

• electronics Samsung Videos Highlight Quality Of Memory by Aaron Baar

  Samsung makes the memory that goes inside many of those devices as well, and the company is looking to tell consumers about it for the first time with a new digital marketing campaign. ...Read the whole story

Content's Never Been a Profit Center, So Why Should It Be Any Different Online? by Ashkan Karbasfrooshan

Yes, viewers are moving online, but despite billions of connected devices out there, it's unreasonable to think that in the slugfest between TV and the Internet, TV will lose. But the fact remains that with falling rates, the pre-roll isn't enough to fund online content. For content to survive -- let alone thrive -- it needs to make economic sense. ...More

• New-Media Players Challenge Broadcast Nets During Upfront Season by Diane Mermigas

  The question for the traditional broadcast TV networks this upfront season is, how do you compete with 25 hours of original programming on YouTube's Awesomeness TV, and Netflix's ever-popular replays of entertainment, kids and even sports cable programs? ...More