We need standards. That's long been the rallying cry of online video. But another rallying cry has been - we're different from TV, so measure us differently. Ah, but you can't really have it all. Because it turns out that the legacy medium with its reach and frequency GRPs may win in the metrics battle for online video. The trend started with Tremor Video inking its Nielsen deal last fall to incorporate Nielsen's ratings GRPs into online video buys to give advertisers a metric for gross reach across screens. ...
Univision unveiled a multiplatform upfront strategy Friday that includes more than a dozen new prime-time programs across its terrestrial networks in addition to a ... Read the whole story
After producing significant sales lifts for Athenos hummus, curmudgeonly Greek grandma Yiayia is back to give her stamp of approval to Athenos feta cheese ... Read the whole story
Samsung makes the memory that goes inside many of those devices as well, and the company is looking to tell consumers about it for ... Read the whole story
Yes, viewers are moving online, but despite billions of connected devices out there, it's unreasonable to think that in the slugfest between TV and ... Read the whole story