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• The Case For Video Advertising, During Upfront Season by Ross Fadner

  With upfront season in full swing -- and many TV watchers predicting record commitments to new programming from ad buyers -- now is the perfect time to remind everyone in the media ecosystem about live television's inexorable decline. ...Read the whole story

• Video-Calling Could Be A Boon To Big Telecom by Ross Fadner

  Telecom carriers around the globe believe that in LTE, or 4G, a "gold mine" could be waiting for them in the form of video-calling. ...Read the whole story

• Sugar: Video Is The Future Of Media Sites by Ross Fadner

  Brian Sugar, CEO and publisher of Sugar, Inc., claims that "video is the natural progression of content on the Internet," but the monetizing part is still in test mode. ...Read the whole story

• ESPN, Twitter Co-Create Ad Programs For Sports Events by Gavin O'Malley

  Starting with the NBA Finals, ESPN is teaming with Twitter to create new ad programs around major sporting events. These new programs will be promoted online and on-air across Twitter, ESPN and ABC and ESPN's digital properties. ...Read the whole story

• Foxconn Denies Working On Apple Smart TV by Ross Fadner

  Last Friday, China Daily reported that Taiwanese manufacturing giant Foxconn would begin working on "iTV, Apple Inc's rumored upcoming high-definition television." On Monday, Foxconn refuted these claims. ...Read the whole story

• Trad TV Competes With Mobile For Video Viewing by Wayne Friedman

  Worldwide video usage on computers is now as common as watching it on traditional television among online consumers. The growth is helped by the rise of video usage of mobile devices. Looking at 56 countries, Nielsen says 84% of viewers watch video on computers at least once a month. ...Read the whole story

• Unilever, NBCU Mix 'Best Night' Campaign With TV, Online Video by Wayne Friedman

  Unilever will use some unusual input from consumers and NBCUniversal for a series of on-air and online advertising to start up a new campaign for Clear Scalp & Hair Therapy. The campaign "Best Night Ever" uses technology called Interlude to let users decide what happens next in the story of two characters, Chloe and Logan. ...Read the whole story

• automotive BMW Touts Ultimate Service In Campaign by Karl Greenberg

  The campaign shows fictive customers in humorous ads where they do not believe a service advisor when told their maintenance is no cost, and mistakenly think they are being given special treatment. ...Read the whole story

Content's Never Been a Profit Center, So Why Should It Be Any Different Online? by Ashkan Karbasfrooshan

Yes, viewers are moving online, but despite billions of connected devices out there, it's unreasonable to think that in the slugfest between TV and the Internet, TV will lose. But the fact remains that with falling rates, the pre-roll isn't enough to fund online content. For content to survive -- let alone thrive -- it needs to make economic sense. ...More

• Chutes and Ladders Becomes Action Movie Starring Playground Kids by Amy Corr

  Each week, Sketchy, a Yahoo site that launched in March, releases a spoof video on a trending or timely topic du jour. Last week, Sketchy launched an action video based on the board game Chutes and Ladders, in an effort to spoof the upcoming theatrical release of fellow board game, "Battleship." ...More