• YouTube Fueling Product Placement Video Programs

    Google's $100 million investment in original video programming in niche markets on YouTube will unearth some interesting models this year. Brands will move toward product placement in online content that serves up in video programming on desktop, tablets and smartphones, replacing television commercials, per a YouTube executive. ...Read the whole story

  • Assessing YouTube's Original Content Channels, Six Months In

    Last fall, YouTube announced it would launch more than 100 original content channels across its site in 2012. Now that we're six months into the year, it's time to assess how YouTube's original content channels have fared so far. ...Read the whole story

  • Tablet Users Act On Ads

    The number of Americans who own tablets is surging, and that's good news for advertisers, according to the Online Publishers Association, which found that tablet users respond to advertising delivered via their devices -- and also spend a fair amount of money on purchases made with tablets. ...Read the whole story

  • Magna Dips Global Ad Forecast, Uptick On U.S. Regional Growth

    Interpublic Group's MagnaGlobal has downgraded its ad revenue growth forecast for 2012. The firm now predicts global ad revenues will rise 4.8% to $480 billion -- two-tenths of a percentage point less than its December 2011 forecast. The downgrade is primarily due to Western Europe's shaky economy. ...Read the whole story

  • GE, Cinelan Team For Film Project Run Cross-Platform

    Beginning July 9, Cinetic Rights Management, GE and Cinelan plan to expand their distribution network to Comcast, Time Warner, Cox, Charter, Verizon and Rogers. The plan is to achieve the widest distribution for films, via cable and satellite VOD services, gaming system networks and Web-based free-on-demand platforms. ...Read the whole story

Of Course HBO Wants Your Money, But Not In That Kind Of Way

When Discovery Communications bought Revision3, it both validated the promise of online video and killed any talk of it "killing cable." Nonetheless, audiences are increasingly turning to the web for video content, legitimately or pirated. ...More

  • Cable Needs To Fear Less, Innovate More

    Dable remains an insular industry protecting its domain investment and guarding against releasing too much too fast-and usually only when pushed. In an age when disruptive elements come out of left field, savvy and agile, no company or industry can afford to be tethered to rules of their own making or the government. ...More

  • When It Comes to Storytelling, You Can't Beat Video

    If a picture is worth a thousand words, I'd wager video is worth at least twice that. When I arrived at a former job in the performing arts I was shocked that the organization's website had no audio or video. Interesting. This is an orchestra with a web site that featured no music. I don't think I need to explain why web traffic was low and social media activity non-existent. And it's not surprising that when we invested time and money in re-creating the website and including video and audio, traffic - and ticket sales - improved dramatically. ...More