What's Machinima Got To Do With It?

Video games are hot right now. You might have heard of Machinima.com, the YouTube video gamer channel which, as first reported by AllThingsD, recently closed a $35 million funding round led by Google. As Paul Rossi of The Economist Group said to me as he studied my business card: "What is machinima exactly?" And he looked at me in full knowledge that I wasn't a 15-year-old boy. ...More

  • DairyGood.org Takes Straightforward Approach to Successfully Promote Its Agenda

    Were y'all aware that an organization called The Innovation Center For U.S. Dairy exists... and that it is AWESOME? Its minders are out there innovatin' and inventin' and proselytizin' and whatnot, fighting Big Nutrition wherever it would seek to deprive schoolkids of their constitutional right to pizza. In fact, they've got this one initiative where they're just slapping cheese on everything - fish, coffee cake, nectarines, you name it - and being all like, "Yo, who's getting his RDA of calcium now, beee-yatch?" They don't merely tolerate lactose; they celebrate every stealth-sugary kernel of its being. ...More

  • Not That Special: The Hollywood Version

    A few weeks ago, Wellesley High teacher David McCullough gave a much-discussed commencement speech that went viral. McCullough didn't say anything earth-shattering, but did remind the newly minted, Mass.-based Class of 2012 that in our culture, kids begin to believe in their coddling-manufactured greatness, that they can't lose at anything, and are meant to be stars. All of them. So, in that vein, here's a little missive for the incoming class of video content providers: ...More