Thursday, June 28, 2012
  • YouTube: After Redesign, Users Watch 10 Million More Hours Of Video Per Day

    YouTube executives say the video-sharing site's redesign is paying off, as some 10 million more hours of video are watched each day than before the Google-owned site's makeover last December, the company says. ...Read the whole story

  • PHD Wins Unilever, CPG Giant Spends $6 Bil In Ads

    Unilever has awarded its global communications planning assignment to Omnicom's PHD after a review, according to sources. The company spends more than $6 billion in ads annually around the world. The win is huge for PHD and dramatically boosts its profile in the package-goods category. ...Read the whole story

  • Mobile Ad Volume Up, Pricing Dips

    Mobile advertising platform Smaato said ad volume increased 26% in the first quarter, but pricing on average was 30% higher in the fourth quarter because of higher advertiser demand during the holiday shopping season. The new Smaato index for the first quarter shows wide differences among regions worldwide. ...Read the whole story

  • Tablets Change Shopping, Media Habits

    Mobile ad network InMobi and Mobext, the mobile marketing arm of Havas Digital, teamed for a study that found the spread of connected devices has altered how people consume media and make purchases. ...Read the whole story

  • Blip Studios Debuts, Works Closely With Brands

    Having learned a thing or two about Web audiences and their leanings, video network Blip is getting into the production business. Blip Studios will work directly with brands, talent and independent producers to develop and co-produce original Web series. ...Read the whole story

  • Electus Brings 'Babble' To YouTube's LOUD

    Keeping the focus on fresh content, multimedia entertainment studio Electus has partnered with actor/director duo Kevin Smith and Ralph Garman to launch their podcast show "Hollywood-Babble On This Week" on its new YouTube channel, LOUD. ...Read the whole story

Video In Paid-Search Ads, Organic SERPS

Slow Ice Cream Sandwich (ICS) adoption rates have application developers scratching their heads wondering how Google plans to get more people on to the next OS platform Android Jelly Bean to use all the cool features. ...More