Online video advertising is a powerful tool to boost the reach and effectiveness of a TV campaign, according to a comScore report on cross-media marketing. If an advertiser allocates 90% … Read the whole story
YouTube executives say the video-sharing site's redesign is paying off, as some 10 million more hours of video are watched each day than before … Read the whole story
Unilever has awarded its global communications planning assignment to Omnicom's PHD after a review, according to sources. The company spends more than $6 billion … Read the whole story
Mobile advertising platform Smaato said ad volume increased 26% in the first quarter, but pricing on average was 30% higher in the fourth quarter … Read the whole story
Mobile ad network InMobi and Mobext, the mobile marketing arm of Havas Digital, teamed for a study that found the spread of connected devices … Read the whole story
Having learned a thing or two about Web audiences and their leanings, video network Blip is getting into the production business. Blip Studios will … Read the whole story
Keeping the focus on fresh content, multimedia entertainment studio Electus has partnered with actor/director duo Kevin Smith and Ralph Garman to launch their podcast … Read the whole story
Slow Ice Cream Sandwich (ICS) adoption rates have application developers scratching their heads wondering how Google plans to get more people on to the … Read the whole story
NBC will probably lose money on the 2012 London Summer Olympics. But don't worry. It might only be $100 million in red ink, after … Read the whole story