Digital advertising venues offer a plethora of data for marketers to mine, but there's still not enough to prove ROI, including for online video. That's the finding of a survey of more than 200 marketers conducted by the Association of National Advertisers this spring. The study released Monday and revealed that even as new media advertising on mobile phones, social media and online video grows, marketers still aren't terribly confident in these platforms. ...
LAGUNA NIGUEL, CA - If content truly is king, then be prepared for Madison Avenue's brand-generated content to be held for a $3 billion ... Read the whole story
History has a way of repeating itself -- except, of course, when it doesn't. Back in 2000, I saw firsthand how venture-backed TheMan crashed, ... Read the whole story
LAGUNA NIGUEL, CA --The Media Rating Council has emerged as the ad industry's central entity for coordinating and executing the main components of Madison ... Read the whole story
Was George Romero the keynote speaker at the last major marketer's meeting? Because a zombie apocalypse seems to have overtaken the marketing industry and ... Read the whole story
The Coalition for Innovative Media Measurement (CIMM), a trade group created by Madison Avenue and big media companies to research and develop better methods ... Read the whole story
It was roughly ten years ago that a crack team of bureaucrats and behavioral therapists declared me constitutionally unfit for office duty. Owing to ... Read the whole story
Is TV Everywhere doomed? Some media industry analysts seem to think so. The broad experiment by pay-TV providers to offer their subscribers access to ... Read the whole story