Tuesday, July 17, 2012
Marketers Up New Media Spend, but Question its ROI by Daisy Whitney

Digital advertising venues offer a plethora of data for marketers to mine, but there's still not enough to prove ROI, including for online video. That's the finding of a survey of more than 200 marketers conducted by the Association of National Advertisers this spring. The study released Monday and revealed that even as new media advertising on mobile phones, social media and online video grows, marketers still aren't terribly confident in these platforms. ...Read the whole story

  • If Content Really Is King, Then Madison Avenue's May Be Facing $3 Bil Digital Ransom by Joe Mandese

    LAGUNA NIGUEL, CA - If content truly is king, then be prepared for Madison Avenue's brand-generated content to be held for a $3 billion ransom. That's what the Association of National Advertisers' chief counsel more or less suggested will happen next year when the Hollywood talent unions - SAG and AFTRA - try to get their hooks into the kind of digital marketing content that is not currently classified as "advertising" or "commercials" and therefore does not fall under current contract provisions between Madison Avenue and its commercial talent pool. ...Read the whole story

  • Media Rating Council To Lead 3MS, Set Standards For 'Viewable Impressions,' e-GRPs by Joe Mandese

    LAGUNA NIGUEL, CA --The Media Rating Council has emerged as the ad industry's central entity for coordinating and executing the main components of Madison Avenue's so-called 3MS initiative, Association of National Advertisers chief Bob Liodice revealed Monday during the opening session of the ANA's Digital and Social Media Summit here. 3MS, which stands for "Making Measurement Make Sense," was created by the ANA, the 4As and the IAB to tackle the big issues surrounding cross-media measurement in a digital age, and Liodice told attendees that the MRC would take on the role of managing the core aspects of its efforts. ...Read the whole story

  • Ad, Media Coalition Taps Symphony To Orchestrate 'Cross-Platform' Ad Effect Research by Joe Mandese

    The Coalition for Innovative Media Measurement (CIMM), a trade group created by Madison Avenue and big media companies to research and develop better methods for measuring audiences in an increasingly "cross-platform" media world, has tapped Symphony Advanced Media to "pilot test" what it hopes will be a better approach for measuring the effectiveness of advertising placed across various media. The test comes as others in the advertising and media industry are accelerating their efforts to understand the contribution various media have on audiences and advertising effectiveness, including the Association of National Advertisers, which on Monday announced that the Media Rating ... ...Read the whole story

  • Is TV Everywhere Doomed...On Purpose? by Ross Fadner

    Is TV Everywhere doomed? Some media industry analysts seem to think so. The broad experiment by pay-TV providers to offer their subscribers access to TV content on Web-enabled devices has failed to gain traction, although many pay-TV providers have been offering such services now for years. ...Read the whole story

  • Mogreet Puts Video Ad Inventory In Text Messages by Laurie Sullivan

    Mogreet launched the AdStitch mobile advertising service Tuesday, combining high-quality video ads with mobile messaging to help brands easily recoup return on investments. ...Read the whole story

  • USA Today Launches Daily Listing of Top Web Videos by Ross Fadner

    News organization USA Today on Tuesday launched a daily online and print listing of the day's best Webisodes and video podcasts, as chosen by its editorial department. Just about any kind of video content is fair game for the listing, as long as it is Web video-only. ...Read the whole story

  • New Jivox Tool Inserts Ads Into Live Streaming Events by Ross Fadner

    A new tool from Jivox, a video advertising technology company, allows video ads to be inserted inside live streaming events -- which has long been a challenging area for marketers. The new solution allows ads to be inserted directly into HTTP live streaming events viewed through mobile and apps using HLS video. ...Read the whole story

Around The Net

  • Socialcam Sells to Autodesk For $60MAll Things D

    Autodesk has agreed to buy mobile video startup Socialcam for about $60 million. Post acquisition, Socialcam will continue to operate its popular product “mostly independently,” AllThingsD reports -- now with the backing of Autodesk as a corporate parent. Autodesk is best known for its CAD visual effects software. Socialcam is the most popular application on Facebook, with 3.7 million daily active users and 56 million monthly active users, according to AppData. However, as AllThingsD notes, those numbers are currently trending downward.  ...Read the whole story

The Chasm Between Vcs And Content Companies Is About To Get Larger by Ashkan Karbasfrooshan

History has a way of repeating itself -- except, of course, when it doesn't. Back in 2000, I saw firsthand how venture-backed TheMan crashed, burning through $17 million in capital, while my company AskMen survived and ...More

  • A Vaccine For The Viral Virus by Alison Provost

    Was George Romero the keynote speaker at the last major marketer's meeting? Because a zombie apocalypse seems to have overtaken the marketing industry and given rise to a fast-growing legion of marketers in single-minded pursuit of ...More

  • Jive Creates Entertaining Video That Fails To Inform Users About The Company by Larry Dobrow

    It was roughly ten years ago that a crack team of bureaucrats and behavioral therapists declared me constitutionally unfit for office duty. Owing to a handful of sins against community - neglecting to lid my Beefaroni ...More