VidBlog
Digital advertising venues offer a plethora of data for marketers to mine, but there's still not enough to prove ROI, including for online video. That's the finding of a survey … Read the whole story
LAGUNA NIGUEL, CA - If content truly is king, then be prepared for Madison Avenue's brand-generated content to be held for a $3 billion … Read the whole story
- COMMENTARY
History has a way of repeating itself -- except, of course, when it doesn't. Back in 2000, I saw firsthand how venture-backed TheMan crashed, … Read the whole story
LAGUNA NIGUEL, CA --The Media Rating Council has emerged as the ad industry's central entity for coordinating and executing the main components of Madison … Read the whole story
- COMMENTARY
Was George Romero the keynote speaker at the last major marketer's meeting? Because a zombie apocalypse seems to have overtaken the marketing industry and … Read the whole story
The Coalition for Innovative Media Measurement (CIMM), a trade group created by Madison Avenue and big media companies to research and develop better methods … Read the whole story
- COMMENTARY
It was roughly ten years ago that a crack team of bureaucrats and behavioral therapists declared me constitutionally unfit for office duty. Owing to … Read the whole story
Is TV Everywhere doomed? Some media industry analysts seem to think so. The broad experiment by pay-TV providers to offer their subscribers access to … Read the whole story
Mogreet launched the AdStitch mobile advertising service Tuesday, combining high-quality video ads with mobile messaging to help brands easily recoup return on investments. Read the whole story
