Wednesday, July 18, 2012
  • Online Video Via TV Is Rising

    New smart TV owners are experimenting more with accessing video via the Internet. This year, 56% of smart TV set owners have accessed some video via the Net, according to media research firm Parks Associates. ...Read the whole story

  • Online Video Breaks Ad, Viewer Records

    Each of the top five video ad properties - including BrightRoll, Hulu, Adap.tv, and TubeMogul, as well as YouTube -- delivered more than 1 billion video ads last month, according to the new data from comScore. Last month, time spent watching video ads totaled 4.6 billion minutes. ...Read the whole story

  • Attribution Requires Marketers To Understand Display Ad Impact

    Drilling into media paths to determine what drives consumers to purchase is key to improving efficiencies in cross-channel marketing and advertising. For both retail and travel industries, multichannel conversion paths that lead with display advertising tend to convert consumers to buyers most rapidly -- but determining the correct type of display ad is a challenge. ...Read the whole story

YouTube Pulls Romney Ad After Music Publisher Complains

On Monday, the campaign for Republican presidential candidate Mitt Romney posted an ad on YouTube that featured Barack Obama singing Al Green's "Let's Stay Together." The clip, "Political Payoffs and Middle-Class Layoffs," -- which uses around ...More