No wonder television networks are wringing their hands over their social TV strategies. With the news from Pew this week that nearly half of cell phone users are on their phones while viewing TV, it's understandable that broadcasters would be in a pickle about how to leverage this new behavior. ...
Each of the top five video ad properties - including BrightRoll, Hulu, Adap.tv, and TubeMogul, as well as YouTube -- delivered more than 1 ... Read the whole story
Another week, another YouTube original channel launch. Uncommon Content on Thursday launched the Reserve Channel on YouTube, which is aimed at the upscale insider ... Read the whole story
While desired apps for new smart TV come from the most popular online destinations, such as Netflix, YouTube and Facebook, many consumers are still ... Read the whole story
The gas pump media company is changing its brand positioning in tandem with a big expansion program. GSTV says its network reaches 32 million ... Read the whole story
Earlier this week, a report surfaced that AT&T intends to charge wireless customers an extra fee for using FaceTime video chat. AT&T hasn't yet ... Read the whole story