As mobile video consumption skyrockets, the medium has become a hotbed for innovation in ad formats. The number of worldwide mobile video views should nearly triple from 108 billion last year to 280 billion this year, according to Strategy Analytics. Mirroring the growth, video ad network YuMe has rolled out a new mobile video format that allows for additional interactive enhancements in mobile video ads. The company also said it will now enable tablet-only campaigns for marketers to take advantage of the boon in that venue. ...Read the whole story
Google has started pushing Google+ integration with YouTube, urging its users to replace their old YouTube user names with their Google+ profiles when posting comments or videos on the video-sharing site. ...Read the whole story
Redbox and Verizon on Monday offered up some more details about their forthcoming Netflix competitor, Redbox Instant by Verizon, including the executive lineup, which will include former executives from both companies. ...Read the whole story
A new report predicts tablets will emerge as the primary platform for mobile ad revenue in the next two years as a result of their larger screen and the more immersive media experience. The Yankee Group study forecasts tablets will account for 53% of mobile ad dollars in 2014 compared to 47% for mobile handsets. ...Read the whole story
Though consumers' appetite for video content on any platform seems to be insatiable, for the most part, we continue to buy and sell media the same way we did 25 years ago. ...More
Hiring Marissa Mayer was a huge statement for Yahoo, but as a wise man told me privately, the company gets no points for simply anointing her. To use a sports analogy, it's akin to hiring a defensive-oriented coach at a franchise known historically for its offense (or vice versa). The move made headlines, but only results will matter. ...More
Forget the hoops, gymnastics, swimming, chasing of steeples and Vegas bombast of the opening ceremonies - I'm tuning in to the Summer Olympics for the stories, man. I long to learn about the orphanage-reared handballer who triumphed over homelessness, poverty, addiction, obesity, anorexia, bullying, pollen allergies, bad hair, smoking, sassing one's elders and chronic tardiness; about the trampoliner who fell off the trampoline that one time and hurt his arm but somehow mustered the courage to get back on the trampoline; and about the equestrian dressager who had to overcome the emotional disrepair inflicted by a slightly distant father. I ...More
July 21 marked the 40th anniversary of George Carlin's arrest for performing "Seven Words You Can Never Say on Television" at Milwaukee's Summerfest. Carlin was charged with violating obscenity laws, but the case was dismissed that December, with a ruling that his language was indecent, but not obscene. In 1973, spurred by a radio broadcast of Carlin's material, a five-year battle of F.C.C. v. Pacifica Foundation ended with a Supreme Court ruling that the routine was "indecent but not obscene," and that the FCC could require that indecent broadcasts air during hours when children were not likely to be listening ...More