Friday, July 27, 2012
  • AT&T Showcases Athletes' Digital Lives

    AT&T is launching a campaign to bring several of these stories to life via short films and its social networking channels. The effort, called "My Journey," will feature 30-second teasers during the primetime broadcasts of the Games, but the stories will live online. ...Read the whole story

  • Team USA Sponsor Chobani Celebrates Communal Pride

    "Proudly With You" tells the story of how the cooperative efforts of employees, farmers and the local community enabled Chobani's remarkably rapid success --success that has now enabled the company to support Team USA as its official yogurt sponsor. ...Read the whole story

  • Roku Nabs $45 Mil, Expands Ad Efforts

    Roku, the over-the-top viewing facilitator, has received a $45 million investment from News Corp. and BSKyB, among others. The company said it will use the funds for advertising and international expansion. ...Read the whole story

  • Google Enters TV Biz, Google Fiber Debuts In Kansas City

    Google became a service provider Thursday with the official launch of Google Fiber. The service initially rolls out to support television and Internet access in Kansas City. The company's intention is to compete with Verizon FIOS and AT&T U-verse, giving consumers another option for TV and Internet service. ...Read the whole story

  • Duracell Powermat Targets 'Powerlessness'

    In the new mobile age, power is a hot commodity. In a new marketing campaign showcasing its "24-hour" battery solution, Duracell Powermat shows off how a man can keep his phone fully charged throughout the day (with a bit of celebrity mixed in). ...Read the whole story

  • AOL Bullish on Video

    During a second quarter earnings call with reporters on Wednesday, AOL CEO Tim Armstrong singled out video advertising as a growth driver for the company in the near-term. ...Read the whole story

    Around The Net

    • Blottr Bows Site For People's Olympics Photos, Vids

      'The People's Olym-PICS went live yesterday and already includes photos of the opening ceremony rehearsal and preparations. Blottr is offering to print the best photo from each contributor and turn it into a fridge magnet that it will give to those who submitted the pictures "free of charge as a keep sake and memory of the games". Blottr is also planning to showcase reports of the games, including "profiles of participating athletes from the smaller, less prominent countries in the world", the outlet said in a release. ...Read the whole story

    Google's TV Service Comes With A Lot Of Ifs

    Yet again Google is coming to the TV distribution market. But wait....Not yet. Google plans to be a real TV network and Internet/broadband retailer with its IPTV-like distribution service. But you may only be hearing the ...More