Tuesday, July 31, 2012
  • IAB Pushes For DIY Ad Units, Modules

    Industry insiders believe agencies, brands and publishers need to take steps to create and adopt drag-and-drop display ad units online -- or they risk losing dollars to offline and falling CPM prices. IAB is promoting do-it-yourself ad units to encourage publishers to "de-clutter" Web pages. ...Read the whole story

  • Wireless Tiered Plans Affecting Customer Satisfaction

    More and more wireless customers are moving (or being moved) to tiered service plans that regulate data and Internet access, and it's having an effect on their perceptions of customer service from their carriers. ...Read the whole story

  • In An Industry First, A Directory Of Nets Selling VOD Ads Is Published

    As part of a broader initiative to create some structure around one of the television industry most developed, but least utilized advertising opportunities, MPG's Collaborative Alliance has published what is believed to be the first comprehensive directory of television networks currently accepting advertising on their video-on-demand content. The directory, which is being hosted by the American Association of Advertising Agencies, ad agency data processing firm Mediaocean, and TV audience measurement firm Rentrak, provides the most current view of which networks actually insert ads into their VOD programming. ...Read the whole story

  • Bigger Video Player, Better Ad Performance

    While the mobile revolution is shrinking everything in sight, expect marketers to throw increasing support behind larger display screens. That's because new data draws a direct link between video player size and ad performance, including engagement and completion rates. ...Read the whole story

  • New Ultimat Vodka Video Goes Viral

    The video, part of the brand's "Find Balance, Find Ultimat" campaign, shows a window washer dressed as a businessman flashing signs at office workers from his perch outside their skyscraper windows. ...Read the whole story

Around The Net

  • YouTube Getting $200M More For Premium ChannelsThe Wall Street Journal

    Google is ready to invest another $200 million in YouTube’s premium channel strategy, The Wall Street Journal reports. That follows an initial investment of $150 million, which Google appears to believe is already bearing fruit. “So far, Google likes what it sees from the eight-month effort,” WSJ writes. To lure more viewers and advertisers, YouTube has already launched about 100 new channels, this year.  ...Read the whole story

  • Levinsohn Exits YahooAll Things D

    As many predicted, longtime Yahoo exec Ross Levinsohn is leaving the company after being passed over for the top job by Marissa Mayer. “While Mayer might have benefited from Levinsohn’s close ties with key marketing players and his content experience, her intense focus on products and not on media likely means that she will rely on a more tech-heavy leadership team going forward,” AllThingsD’s Kara Swisher reports. “While the move was expected, this could be called the first big blow Mayer has faced since her appointment,” suggests ReadWriteWeb. “While it's likely that Levinsohn was disappointed in not taking the top ... ...Read the whole story

  • BBC Online Breaks Record Just Days Into Olympics Digital Spy
  • SEOmoz Goes YouTubeYouTube
  • YouTube Rants Are All The Rage The Independent
  • Social Vid Startup Viddy Opens APIThe Next Web
  • 'Esquire Singapore' Promotes Launch With VideosWomen's Wear Daily
With Online Video Series, No Appointments Necessary

What happened to appointment television? Some say your DVR, laptop, and tablet now make all the appointments. But Paul Lee, president of ABC Entertainment, says appointment television is still important at his network, especially with its ...More