If the Interactive Advertising Bureau has its way, then the majority of video ads on the Web will include interactive features in a few years. But how effective is interactivity … Read the whole story
Industry insiders believe agencies, brands and publishers need to take steps to create and adopt drag-and-drop display ad units online -- or they risk … Read the whole story
More and more wireless customers are moving (or being moved) to tiered service plans that regulate data and Internet access, and it's having an … Read the whole story
As part of a broader initiative to create some structure around one of the television industry most developed, but least utilized advertising opportunities, MPG's … Read the whole story
While the mobile revolution is shrinking everything in sight, expect marketers to throw increasing support behind larger display screens. That's because new data draws … Read the whole story
The video, part of the brand's "Find Balance, Find Ultimat" campaign, shows a window washer dressed as a businessman flashing signs at office workers … Read the whole story
What happened to appointment television? Some say your DVR, laptop, and tablet now make all the appointments. But Paul Lee, president of ABC Entertainment, … Read the whole story
More people are consuming more video in more places and on more devices. So what's the problem? The problem is that as television viewing … Read the whole story
Dear social media gurus, I get it: if you ran NBC, you'd program the Olympics differently, everything would be live on television and online, … Read the whole story