A pet food maker wanting to expand its reach with online video might choose to put ad money into SimonsCat on YouTube, the top performer in the pet and animals … Read the whole story
The most surprising thing about Unruly Media's Global Ads Chart for July, which measures the ads that received the most shares during the month, … Read the whole story
After dipping a bit in viewership toward the end of the first week of its London Olympics coverage, NBC picked up the pace on … Read the whole story
Interpublic Group shares were up 12% to nearly $11 on market speculation that Publicis Groupe was preparing a takeover offer of at least $6 … Read the whole story
Mobile access to NBC's Olympics coverage has been impressive, with more than 6 million app downloads and 4.6 million mobile site visitors. But video … Read the whole story
It's official. Social TV Tweeting is a predominately mobile activity, as initial results from Olympics coverage show. It is also one place where women … Read the whole story
Google has built an AdWords tool enabling politicians to target messages to voters based on Congressional Districts. The tool brings online targeting to neighborhoods … Read the whole story
To an outsider, the video landscape has been dominated by the rise of new video distribution platforms such as YouTube and iTunes, as well … Read the whole story