NRCC Targets Political Ads Based On District Through Google

Google has built an AdWords tool enabling politicians to target messages to voters based on Congressional Districts. The tool brings online targeting to neighborhoods -- or rather districts -- using search, display, mobile and video ads specifically within that particular district's border. The National Republican Congressional Committee has already begun using it in five districts. ...More

  • The Seesaw Effect: Trends Shaping Video's Past And Future

    To an outsider, the video landscape has been dominated by the rise of new video distribution platforms such as YouTube and iTunes, as well as enabling platforms such as Twitter and Facebook. Of late, we've seen content's resurgence, staging a comeback. But, on the front lines, it's been a bit more nuanced than that. ...More