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• Olympics Ads Fail to Go Viral in July by Ross Fadner

  The most surprising thing about Unruly Media's Global Ads Chart for July, which measures the ads that received the most shares during the month, is that only one of the ads in the Top 10 can be directly tied to the 2012 London Olympics. That would be P&G's "Best Job" spot, which was shared nearly 47,000 times in July, despite being released in April. ...Read the whole story

• Olympics Viewership Scores Cross-Platform by Wayne Friedman

  After dipping a bit in viewership toward the end of the first week of its London Olympics coverage, NBC picked up the pace on Sunday night due to some big track events. ...Read the whole story

• IPG Stock Rise Triggers Sale Rumors by Steve McClellan

  Interpublic Group shares were up 12% to nearly $11 on market speculation that Publicis Groupe was preparing a takeover offer of at least $6 billion for the company. ...Read the whole story

• Almost Half Of NBC's Olympics Video Streams On Devices by Steve Smith

  Mobile access to NBC's Olympics coverage has been impressive, with more than 6 million app downloads and 4.6 million mobile site visitors. But video streaming may prove to be the mobile killer app. ...Read the whole story

• Mobile Women Bring Home Social TV Olympic Gold by Steve Smith

  It's official. Social TV Tweeting is a predominately mobile activity, as initial results from Olympics coverage show. It is also one place where women fully dominate sports content on the second screen. ...Read the whole story

NRCC Targets Political Ads Based On District Through Google by Laurie Sullivan

Google has built an AdWords tool enabling politicians to target messages to voters based on Congressional Districts. The tool brings online targeting to neighborhoods -- or rather districts -- using search, display, mobile and video ads specifically within that particular district's border. The National Republican Congressional Committee has already begun using it in five districts. ...More

• The Seesaw Effect: Trends Shaping Video's Past And Future by Ashkan Karbasfrooshan

  To an outsider, the video landscape has been dominated by the rise of new video distribution platforms such as YouTube and iTunes, as well as enabling platforms such as Twitter and Facebook. Of late, we've seen content's resurgence, staging a comeback. But, on the front lines, it's been a bit more nuanced than that. ...More