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• Brands Need Integrated Campaigns To Reach Connected Consumers by Laurie Sullivan

  The Marketer's Guide to Multichannel Campaign Management suggests brands must move away from running campaigns individually and toward the integration of many campaigns, such as email, social, search, voice, and video. ...Read the whole story

• Yahoo's Olympics Coverage Draws 2B Page Views by Mark Walsh

  Yahoo has struck gold again at the Olympics. The Web giant said today that its coverage of the London Summer Games had so far (through Aug. 6) generated double the page views of both the Vancouver and Beijing Olympics combined. ...Read the whole story

• AOL Relaunches Connected TV App, Improves Advertising Features by Ross Fadner

  AOL on Friday unveiled version 2.0 of its connected TV app, which it is renaming AOL On, after the video hub the Web giant launched earlier this year. Among other things, the relaunch features a new design and interface that makes it easier for advertisers to insert pre-rolls within the app and across AOL's various platform partners. ...Read the whole story

• technology Intel, Artists, Brands Team For 'Ultrabook Experience' by Aaron Baar

  To showcase all that the latest generation of personal computers can accomplish, Intel is launching a series of co-marketing ventures that brings well-known brands together with emerging and established artists, designers and entertainers. ...Read the whole story

• Faster Internet Speeds Boost Content Consumption, Engagement by Gavin O'Malley

  Faster Internet speeds have contributed greatly to a rapid rise in domestic online content consumption and engagement levels. Unfortunately, the United States still ranks 14th in the world, according to the latest data from content delivery network Akamai. Akamai attributes much of the growth in peak speeds to an explosion in "high broadband" connections. ...Read the whole story

Someone Explain The Video Promoting The New Yorker's iPhone App, Please! by Larry Dobrow

I don't get it. I mean, on some level I get it: Those high-culture knockabouts at The New Yorker want people to buy their iPhone app and, to that end, have birthed a video promoting it. I understand the concept of promotion. Promotion is designed to encourage the purchase of televisions, baked goods and other items, usually via the vehicles of publicity and advertising. This makes sense to me. ...More