Someone Explain The Video Promoting The New Yorker's iPhone App, Please!

I don't get it. I mean, on some level I get it: Those high-culture knockabouts at The New Yorker want people to buy their iPhone app and, to that end, have birthed a video promoting it. I understand the concept of promotion. Promotion is designed to encourage the purchase of televisions, baked goods and other items, usually via the vehicles of publicity and advertising. This makes sense to me. ...More