As the Olympics wind down this weekend, one of the big questions for broadcasters will be what impact the Games will have had on multiplatform viewing habits. With 3,500 hours … Read the whole story
The Marketer's Guide to Multichannel Campaign Management suggests brands must move away from running campaigns individually and toward the integration of many campaigns, such … Read the whole story
Yahoo has struck gold again at the Olympics. The Web giant said today that its coverage of the London Summer Games had so far … Read the whole story
AOL on Friday unveiled version 2.0 of its connected TV app, which it is renaming AOL On, after the video hub the Web giant … Read the whole story
To showcase all that the latest generation of personal computers can accomplish, Intel is launching a series of co-marketing ventures that brings well-known brands … Read the whole story
Faster Internet speeds have contributed greatly to a rapid rise in domestic online content consumption and engagement levels. Unfortunately, the United States still ranks … Read the whole story
I don't get it. I mean, on some level I get it: Those high-culture knockabouts at The New Yorker want people to buy their … Read the whole story