Despite their relatively modest reach, connected TVs offer a highly engaged base of viewers, new research has found. Connected TVs are still a small portion of the ad marketplace, but they're growing quickly, and users seem to pay attention to the ad messages. Nearly 90% of connected TV users notice ads on the platform and half have interacted with the ad, according to research just released from video ad technology provider YuMe in partnership with research firm Frank N. Magid Associates. ...Read the whole story
Connected TVs are growing -- 30% of Internet-connected households have some form. And connected TV consumers prefer ad-supported content to paid, ad-free content. ...Read the whole story
Consumer advocates Public Knowledge and Free Press say that AT&T's decision to restrict FaceTime for subscribers on older plans violates a neutrality rule. The telecom confirmed late last week that it will only allow consumers to use the app on its 3G mobile network if they subscribe to the new shared data plans. ...Read the whole story
Canada's Tourism Commission is seeking the input of its residents in the creation of a video to attract more travelers. Canadians can upload experiences from coast to coast to coast, videos or images, to a new Web site. ...Read the whole story
The major ad-marketing holding companies didn't let a just-okay U.S. economy and a recessionary climate in parts of Europe prevent them from posting big profit gains in 2011. ...Read the whole story
The next few weeks could see sweeping changes at Hulu triggered by the exit of co-owner Providence Equity Partners, according to an internal memo obtained by 'Variety.' Among other things, this event would make it possible for top Hulu executives whose shares have already vested to cash out and potentially leave the company. ...Read the whole story
The latest comScore figures show that Facebook has overtaken Yahoo for the No.2 slot in video, trailing Google's YouTube. This isn't the first time this has happened; back in August 2010, Facebook pulled off this feat, but Yahoo managed to usurp its slot soon thereafter. ...More
Call it an interesting outlier, but Sony's Crackle has an interesting play to make despite itself -- a free, on-demand video service with semi-premium content. ...More
Mark Zuckerberg is yet to reveal to his investors his strategy to generate meaningful revenue from mobile traffic. Facebook's monetization challenge is unique, as it is not necessarily trying to solve its own problem, but rather solve an industry problem: mobile. The mobile screen is small. On a per ad-unit, mobile ads actually make higher RPMs, but you can only display 1-2 ads, versus desktop ads where you can display 20 ads that make less money each. Mathematically speaking, then, the solution need to be some sort of media/invention that generate per real estate substantial higher RPMs than regular mobile ...More