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Meeting the Video Promotion Challenge

My last article article focused on the challenge presented by the collapse of the long-established conventions for programming and promoting linear television in the new "television" viewing environment: increasingly un-tethered to the TV set and unbounded by time. This challenge is lent urgency by the fact that the online search-and-discovery experience has not kept pace with consumer interests. In spite of the superabundance of viewing options that online makes available, finding "something to watch" is still frustrating and often painful, so consumer awareness, adoption, usage and monetization of online video all suffer. ...More

  • Can Facebook Take Out YouTube And Fix Its Mobile Strategy At Same Time?

    Mark Zuckerberg is yet to reveal to his investors his strategy to generate meaningful revenue from mobile traffic. Facebook's monetization challenge is unique, as it is not necessarily trying to solve its own problem, but rather solve an industry problem: mobile. The mobile screen is small. On a per ad-unit, mobile ads actually make higher RPMs, but you can only display 1-2 ads, versus desktop ads where you can display 20 ads that make less money each. Mathematically speaking, then, the solution need to be some sort of media/invention that generate per real estate substantial higher RPMs than regular mobile ...More

  • Jack's Links and Slim Jim: The War of Beef Jerky Videos

    There's war being waged in the shadows, and for once it doesn't involve CIA operatives funneling arms to quasi-militias in unstable Latin America outposts. No, this war is far more grave and sinister: It's a war for jerkyfied-meat mindshare. Specifically, mine. Wherever I venture on the web, I am met with beef jerky ads., I cannot dodge the jerky. I'm not frustrated by this so much as I am fascinated. Are e-targeters really that wired in to the online habits of the me-so-hungee crowd? ...More