Disney-ABC has been an online video leader since back in 2005 when it struck the first network deal with iTunes. Since then, ABC has continued to innovate with its video player, and has also won awards for the user experience, so I always pay extra attention to its online video initiatives. Just this week, ABC Family launched a weekly Web series for its hit show "Pretty Little Liars," and the first episode logged more than 250,000 views in less than 24 hours, the network said. ...
A change in consumer behavior suggests a need for brands to consider retargeting across multiple devices -- from smartphones to tablets to PCs to ... Read the whole story
WPP, the largest marketing services holding company by revenue, posted a nearly 6% revenue gain for the first half of the year to just ... Read the whole story
"Suit Up" -- a new eight-episode digital series produced by Fox Digital Studio, in association with DirecTV, is slated to debut on Yahoo Screen ... Read the whole story
The TV campaign, under the "Go Further" brand banner, continues Ford's tactic of using real people in testimonial style, but this time the real ... Read the whole story
For anyone who thinks Disney's Electrical Parade and haute couture could never be found in the same sentence, Santa has another thing coming. Barneys ... Read the whole story
With the Republican National Convention in full swing in Tampa, the news media and general public are captivated with the storylines of the upcoming ... Read the whole story