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• Multiscreen Ad Targeting Connects With Consumer Experience by Laurie Sullivan

  A change in consumer behavior suggests a need for brands to consider retargeting across multiple devices -- from smartphones to tablets to PCs to TVs -- simultaneously or in sequence depending on the products and services, per a Google study. ...Read the whole story

• WPP Revs Up 6%, Enjoys Increased Ad Spend Worldwide by Steve McClellan

  WPP, the largest marketing services holding company by revenue, posted a nearly 6% revenue gain for the first half of the year to just under $8 billion -- a 17% gain in profits to almost $490 million. WPP said its data showed "increased advertising and promotional spending...across most of the Group's geographical and functional sectors." ...Read the whole story

• Yahoo, DirecTV 'Suit Up' For Cross-Platform Entertainment by Gavin O'Malley

  "Suit Up" -- a new eight-episode digital series produced by Fox Digital Studio, in association with DirecTV, is slated to debut on Yahoo Screen on Sept. 12. All eight episodes will be available at launch exclusively within Yahoo for two weeks. ...Read the whole story

• automotive Ford Escape Ads: Real Employees, Fictional Characters by Karl Greenberg

  The TV campaign, under the "Go Further" brand banner, continues Ford's tactic of using real people in testimonial style, but this time the real people are engineers and designers who were involved in the Escape development process. ...Read the whole story

• retail Disney Goes Haute With Barneys This Holiday by Sarah Mahoney

  For anyone who thinks Disney's Electrical Parade and haute couture could never be found in the same sentence, Santa has another thing coming. Barneys New York is teaming up with the Walt Disney Co. for its holiday campaign. ...Read the whole story

Key Factors Affecting Political Video Advertising by Rich Routman

With the Republican National Convention in full swing in Tampa, the news media and general public are captivated with the storylines of the upcoming election. The story is extending into online video this year, where campaigns and causes on the national, state and local level are already spending more than ever before on video advertising. ...More

• "Zombie Experiment NYC": Ghouls Hit The Streets In Support Of AMC And "The Walking Dead" by Ed Martin

  The ongoing conflict between satellite provider Dish Network and the basic cable giant AMC Networks has been dragging on for weeks now and, as is common in such disputes, it's the consumers who are getting stomped on. Imagine not having been able to enjoy television's best drama - AMC's "Breaking Bad" -- these last few weeks. There ought to be a law ... ...More