Tuesday, September 18, 2012
Mobile Video Ad Completion Nears 90%, Study Says by Daisy Whitney, Op-Ed Contributor

Watching videos on cell phones continues to gain speed, and advertisers can take heart that the "captive" screen is boosting completion rates and other important metrics for digital video advertising. ...Read the whole story

    Around The Net

    • 20th Century Fox Taps Digital DistributorsLos Angeles Times

      Hoping to drive digital sales, 20th Century Fox is selling its sci-fi thriller "Prometheus" through several major online retailers three weeks ahead of the movie’s release on DVD and Blu-ray disc. “The Ridley Scott film is one of 600 titles to be sold digitally in high-definition for less than $15 -- a discount from the typical retail price of $20,” The Los Angles Times reports. The movies are available online through Amazon, Apple's iTunes store, BestBuy's CinemaNow, Google Play, YouTube and Wal-Mart's Vudu, as well as through entertainment stores connected to the Sony PlayStation and Xbox game consoles.  ...Read the whole story

    • Internet Archive Amassing World Of Content

      Looking for some old news? Well, the Internet Archive’s online cache now includes every bit of news produced in the last three years by 20 different channels, encompassing more than 1,000 news series, and more than 350,000 separate news programs. As Brewster Kahle, the archive’s founder, tells The New York Times, the content is intended for researchers as well as average citizens -- together which current account for the site’s 2 million daily visitors. But Kahle isn’t done yet. “We want to collect all the books, music and video that has ever been produced by humans,” he tells NYT.  ...Read the whole story

    The One Advantage Of Online Video Is Also Its Biggest Disadvantage by Ashkan Karbasfrooshan, Op-Ed Contributor

    Quality. Scale. Pick one. Bet you can't pick both. Can you? If you can find a way to deliver those two things to advertisers, investors will reward you amply. As a producer of content, I know ...More