Watching videos on cell phones continues to gain speed, and advertisers can take heart that the "captive" screen is boosting completion rates and other important metrics for digital video advertising. ...Read the whole story
- Study: In Growing Digital Media World, GRPs Still Important
While all those new media measures and metrics are needed in a new digital media world, gross ratings points -- GRPs -- will be around for a while. ...Read the whole story
- Rhythm: Wi-Fi Powering Most Mobile Video
The vast majority of mobile video viewing now takes place over Wi-Fi networks, according to the latest quarterly report from mobile video ad network Rhythm NewMedia. The Rhythm report pointed to a Cisco forecast projecting that video will account for 58% of all mobile traffic this year, up from 52% in 2011. Tablets are playing a role in that upward trajectory. ...Read the whole story
- Sports Fans Turn More To Web, Social Media
TV remains the dominant channel through which consumers get their sports fix. But now 26% cite content Web sites as their main connection to sports. ...Read the whole story
- Adap.tv 'Planner' To Optimize Online Video Buys
With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, Adap.tv on Tuesday debuted a new tool, which it believes is the best way yet for advertisers to plan their online video buys. ...Read the whole story
- Havas Sports & Entertainment Opens Moscow Office
Havas Sports & Entertainment (HSE Group), the brand engagement operation of Havas, has opened an office in Moscow in preparation for key upcoming sports events in Russia, the agency confirmed Monday. ...Read the whole story
Around The Net
- 20th Century Fox Taps Digital DistributorsLos Angeles Times
Hoping to drive digital sales, 20th Century Fox is selling its sci-fi thriller "Prometheus" through several major online retailers three weeks ahead of the movie’s release on DVD and Blu-ray disc. “The Ridley Scott film is one of 600 titles to be sold digitally in high-definition for less than $15 -- a discount from the typical retail price of $20,” The Los Angles Times reports. The movies are available online through Amazon, Apple's iTunes store, BestBuy's CinemaNow, Google Play, YouTube and Wal-Mart's Vudu, as well as through entertainment stores connected to the Sony PlayStation and Xbox game consoles. ...Read the whole story
- Internet Archive Amassing World Of Content
Looking for some old news? Well, the Internet Archive’s online cache now includes every bit of news produced in the last three years by 20 different channels, encompassing more than 1,000 news series, and more than 350,000 separate news programs. As Brewster Kahle, the archive’s founder, tells The New York Times, the content is intended for researchers as well as average citizens -- together which current account for the site’s 2 million daily visitors. But Kahle isn’t done yet. “We want to collect all the books, music and video that has ever been produced by humans,” he tells NYT. ...Read the whole story
Quality. Scale. Pick one. Bet you can't pick both. Can you? If you can find a way to deliver those two things to advertisers, investors will reward you amply. As a producer of content, I know ...More
- Video Stories: Marketing's Next Big Thing
There's a fast-emerging trend we are seeing as a producer of videos for both major brands and agencies: the emergence of "stories" as the next big vehicle for brand communication. At least a dozen of our ...More
- The Onion Takes Stride Gum's Twitter Feed to Mintacular Levels
Not that we measure the Internet the way we do athletes, but The Onion's 2012 is shaping up as something out of the Babe Ruth canon, minus the Rubenesque torso and frequent near-asphyxiation on husks of ...More
- Video Convergence is Finally, Truly Here
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