VidBlog
Watching videos on cell phones continues to gain speed, and advertisers can take heart that the "captive" screen is boosting completion rates and other important metrics for digital video advertising. Read the whole story
While all those new media measures and metrics are needed in a new digital media world, gross ratings points -- GRPs -- will be … Read the whole story
- COMMENTARY
Quality. Scale. Pick one. Bet you can't pick both. Can you? If you can find a way to deliver those two things to advertisers, … Read the whole story
The vast majority of mobile video viewing now takes place over Wi-Fi networks, according to the latest quarterly report from mobile video ad network … Read the whole story
- COMMENTARY
There's a fast-emerging trend we are seeing as a producer of videos for both major brands and agencies: the emergence of "stories" as the … Read the whole story
TV remains the dominant channel through which consumers get their sports fix. But now 26% cite content Web sites as their main connection to … Read the whole story
- COMMENTARY
Not that we measure the Internet the way we do athletes, but The Onion's 2012 is shaping up as something out of the Babe … Read the whole story
With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, Adap.tv … Read the whole story
- COMMENTARY
In considering the future of media, attention must be paid to the much ballyhooed and often maligned concept of video convergence. Finally, it seems video … Read the whole story
Havas Sports & Entertainment (HSE Group), the brand engagement operation of Havas, has opened an office in Moscow in preparation for key upcoming sports … Read the whole story
