• Study: In Growing Digital Media World, GRPs Still Important by Wayne Friedman

  While all those new media measures and metrics are needed in a new digital media world, gross ratings points -- GRPs -- will be around for a while. ...Read the whole story

• Rhythm: Wi-Fi Powering Most Mobile Video by Mark Walsh

  The vast majority of mobile video viewing now takes place over Wi-Fi networks, according to the latest quarterly report from mobile video ad network Rhythm NewMedia. The Rhythm report pointed to a Cisco forecast projecting that video will account for 58% of all mobile traffic this year, up from 52% in 2011. Tablets are playing a role in that upward trajectory. ...Read the whole story

• Sports Fans Turn More To Web, Social Media by Gavin O'Malley

  TV remains the dominant channel through which consumers get their sports fix. But now 26% cite content Web sites as their main connection to sports. ...Read the whole story

• Adap.tv 'Planner' To Optimize Online Video Buys by Gavin O'Malley

  With billions of ad dollars at stake, online video networks are fighting hard for a bigger piece of the pie. To that end, Adap.tv on Tuesday debuted a new tool, which it believes is the best way yet for advertisers to plan their online video buys. ...Read the whole story

• Havas Sports & Entertainment Opens Moscow Office by Steve McClellan

  Havas Sports & Entertainment (HSE Group), the brand engagement operation of Havas, has opened an office in Moscow in preparation for key upcoming sports events in Russia, the agency confirmed Monday. ...Read the whole story

Quality. Scale. Pick one. Bet you can't pick both. Can you? If you can find a way to deliver those two things to advertisers, investors will reward you amply. As a producer of content, I know the quality vs. scale conundrum all too well. ...More

• Video Stories: Marketing's Next Big Thing by Neil Perry

  There's a fast-emerging trend we are seeing as a producer of videos for both major brands and agencies: the emergence of "stories" as the next big vehicle for brand communication. At least a dozen of our clients have undertaken projects to start producing human-interest stories via video to promote their brands, so it bears a closer look for anyone in the video and broader marketing industries: ...More

• The Onion Takes Stride Gum's Twitter Feed to Mintacular Levels by Larry Dobrow

  Not that we measure the Internet the way we do athletes, but The Onion's 2012 is shaping up as something out of the Babe Ruth canon, minus the Rubenesque torso and frequent near-asphyxiation on husks of ballpark meat. It became the first media institution to reduce a sitting Vice President to a caricature for purposes of light entertainment (Dan Quayle doesn't count - he did it to himself). ...More

• Video Convergence is Finally, Truly Here by Greg Smith

  In considering the future of media, attention must be paid to the much ballyhooed and often maligned concept of video convergence.  Finally, it seems video convergence is becoming a reality. Surprisingly though, it is being driven as much by a growing cadre of Hollywood progressives as it is by anyone in Silicon Valley. “Hollywood?” you may ask skeptically. Truly, Tinsel Town is leading the revolution. One that allows for new forms of compelling content distributed in novel ways, which will surely mark the end of an era that has existed since the dawn of cinema, ushering in a new era with video convergence at ...More