From Mitt Romney's 47% video to the millions of views of political convention speeches, online video has proved to be a vital tool in the presidential election. But what are … Read the whole story
In a bid to shift advertisers and agencies away from what it claims is an archaic way of defining TV and video news audiences … Read the whole story
Media transactions have been slowing a bit recently -- but total media volume continues to climb. Berkery Noyes reports total volume sank 5% in … Read the whole story
Ad features such as video and image galleries help boost engagement with mobile ads, according to a new study commissioned by Say Media and … Read the whole story
In late 2010, YouTube debuted its TrueView in-stream ad format, which allows consumers to skip in-stream pre-roll ads and only charges advertisers for those … Read the whole story
As the programming landscape becomes more complex, and people consume more content outside the conventional broadcast TV schedules, difficulty in finding programs -- if … Read the whole story
"Falling For You," officially billed as "A Target Style Short Film" and "the first-ever shoppable movie," might raise the addled ante even higher. Sure, … Read the whole story
While men and women both rely on their mobile devices for movie information, men are much more likely to view trailers and even more … Read the whole story
The actress who says she was duped into appearing in the anti-Muslim film The "Innocence of Muslims," has filed a new lawsuit demanding that … Read the whole story
There's not a cable channel in the world that can meet consumers' increasingly niche content demands, insists Suzie Reider, Head of Industry Development at … Read the whole story