Thursday, December 20, 2012
Engagement, 'Gangnam Style': So Fast Has Anyone Noticed? by P.J. Bednarski

Maybe we should slow down. I offer as Exhibit A, Psy's "Gangnam Style." I'm only quoting Wikipedia here, but read the jarring ridiculousness (but I'm presuming, accuracy) of what the world's most sketchy authoritative source says about this enormous hit: "The song and its accompanying music video went viral in August 2012 and have influenced popular culture since then." That's followed two sentences later by: "On September 20, 2012, [my note here: That is one month later] "Gangnam Style" was recognized by Guinness World Records as the most 'liked' video in YouTube history. [Me again. In the entire seven year ...Read the whole story

  • Mini Website Is Brand Central by Karl Greenberg

    For BMW's Mini division, MiniUSA.com and the digital strategy supporting it is the maypole around which its marketing strategy orbits. "It was a low purchase-funnel site, but that's changing," says Tom Salkowsky, marketing manager for Mini U.S.A. ...Read the whole story

  • Online Sets New Ad Record, Posts First $9 Billion Quarter by Gavin O'Malley

    Continuing to break records, domestic online ad revenues reached $9.26 billion in the third quarter of the year, according to the Interactive Advertising Bureau and PwC US. Driving growth is a fundamental behavioral shift on the part of online consumers. ...Read the whole story

  • Wallace & Gromit Hang With Google For Holidays by Aaron Baar

    Holidays are about bringing clans, whether they be human, animated or claymated, together, and Google is using beloved characters from Aardman Animation to show how its Hangouts can bring families together no matter how far apart they are. ...Read the whole story

Around The Net

  • Facebook Plans Video Ads For News FeedAdvertising Age

    In "its largest attempt to date to attract big swaths of ad dollars from TV advertisers," by April Faceboook will launch a video-ad product that will "target video ads to large numbers of Facebook users in their news feeds" on both desktops and mobile devices, writes Jason Del Rey. ...Read the whole story

TV Viewing Anywhere, On Anything by Jack Loechner

According to a new study from Ooyala, "Q3 2012 Video Index," long-form Video TV is no longer a single screen in the living room. Viewers today are watching long-form premium content on a variety of connected ...More