• Mini Website Is Brand Central

    For BMW's Mini division, MiniUSA.com and the digital strategy supporting it is the maypole around which its marketing strategy orbits. "It was a low purchase-funnel site, but that's changing," says Tom Salkowsky, marketing manager for Mini U.S.A. ...Read the whole story

  • Online Sets New Ad Record, Posts First $9 Billion Quarter

    Continuing to break records, domestic online ad revenues reached $9.26 billion in the third quarter of the year, according to the Interactive Advertising Bureau and PwC US. Driving growth is a fundamental behavioral shift on the part of online consumers. ...Read the whole story

  • Wallace & Gromit Hang With Google For Holidays

    Holidays are about bringing clans, whether they be human, animated or claymated, together, and Google is using beloved characters from Aardman Animation to show how its Hangouts can bring families together no matter how far apart they are. ...Read the whole story

Around The Net

TV Viewing Anywhere, On Anything

According to a new study from Ooyala, "Q3 2012 Video Index," long-form Video TV is no longer a single screen in the living room. Viewers today are watching long-form premium content on a variety of connected devices. Tablets are quickly becoming the "first screen" people turn to when streaming TV shows, movies and sporting events. This is true in developing markets, and even in households with traditional televisions. ...More

  • RTB's Effect On Video Sellers

    From the first discussions of real-time bidding (RTB) and its effect on digital advertising, concerns grew about the type of inventory that would be available and how it would be valued. The industry has recently addressed these fundamental concerns and has even predicted increased spend through RTB, particularly in video. With this new trend, and a world increasingly reliant on automated buying, there's been some questioning about the role of the sales team. ...More

  • Researchers Surprised Gaming Consoles Offer Significant Video Portal

    ABC researcher Pat Liguori was taken aback recently when she checked out an assisted living facility for a relative and discovered what residents can use for exercise. There was a large flat-screen in place for activity via a Nintendo Wii. It was a sign just how much gaming consoles are spreading. While the Wii doesn't facilitate much streaming video - it offers access to Netflix and Hulu Plus - gaming devices are offering more and more viewing options. ...More

  • Predictions: What's in Store for Digital Video Advertising Next Year

    s we approach the end of 2012, I like to think about 2013 and what it holds for the video ad category. However, before I do, I enjoy the intellectually honest process of reflecting on my 2012 predictions to see how well I fared. ...More