Unruly Super Bowl Playbook Is An Offensive Coordinator of Your Online Game Plan. So to Speak by P.J. Bednarski

We get all excited about Super Bowl ads this time of the year. The creativity! The engagement! The millions and millions of dollars each one of those commercials represent! And the big fat flops! Every commercial a huge risk! What's not to like? Unruly, the global platform provider for social video advertising with U.S. offices in New York, Chicago and Los Angeles (and also San Francisco, whose team may actually be involved in the Super Bowl) released its Super Bowl Social Video Playbook that demonstrates how online video is an extraordinary message extender. That's a good thing to know if ...Read the whole story

A Better TV Set Is Coming Again, But Who Knows Where Or When? by Wayne Friedman

We've heard -- or seen -- it all before: some new TV technology that is going to change our lives. This is where 4K TV, or Ultra TV sets, now lives. This new technology has four times the digital information as current HDTV and is where many TV set makers are looking to put another stake in the ground. But where? ...More

  • Dispatch From CES: Video, Devices, And The New Content Economy by Frank Sinton

    Another CES is now behind us, and while this remains first a show about new devices, a closer look at the capabilities these devices are touting forecasts a need for a multi-device content (and advertising) strategy for the coming years. So what type of content will be the driver of content consumption on all these devices? Based on the news and chatter at CES, few can argue that video - particularly multi-device video distribution - emerged as the biggest theme of the conference. ...More