Thursday, January 24, 2013
  • AOL To Distribute Discovery Channels

    Building out its video offering, AOL on Thursday announced a large distribution deal with Discovery Communications. AOL's On Network will now feature mostly short-form video from Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science Channel, and Military Channel. ...Read the whole story

  • For Super Bowl, VW Turns YouTube Anger To Happiness

    The salubrious sentiment from that fourth-quarter ad last year will come back in the second quarter of the Super Bowl this year. Actually, it's online now in teaser form. "Sunny Side," via Deutsch, L.A., reverses a tactic that a couple of automakers have used in the past. ...Read the whole story

Around The Net

  • Will Vine Be Instagram Of Video?All Things D

    Twitter-owned video-sharing startup Vine is reportedly about ready to make its public debut. Web watchers say Vine has the potential to become the Instagram of video, but, at least according to AllThingsD, it won’t be positioned as a Twitter product. “One thing you don’t see on Vine is any kind of Twitter branding,” AllThingsD reports, citing sources who’ve seen the serving in testing. “This is a Twitter-owned video service, but for now, at least, it’s not ‘Twitter’s video service.’”  ...Read the whole story

  • Amazon Looks To TV 'Comedy Vets' For First

    The newest entrant into TV pilot season, Amazon, is reportedly "going after heralded comedy veterans for its first crop of pilots," writes Nellie Andreeva. That includes Bebe Neuwirth, star of "Cheers," who will star in the pilot "Browsers," "a musical comedy set in contemporary Manhattan that follows four young people as they start their first jobs at a news website." ...Read the whole story

  • NI Wins Right To Stream Football Clips On MobilePress Gazette

    The Times, Sunday Times and Sun newspapers have signed a three-year-deal with the Premier League to broadcast "near live" clips of live football matches to mobile devices. Starting in August 2013, the deal means NI titles can show up to eight 30-second clips of key moments during live matches via mobile devices (except for games played on Saturday at 3 pm). Clips of up to 60-seconds from each game will also be available for a week after matchday via the websites. ...Read the whole story

  • Will Video RTB Exceed Forrester Expectations?iMedia Connection

    Michael Shehan, founder, president, and CEO of SpotXchange believes that video RTB will exceed Forrester expectations in 2013. According to his article on iMedia Connection, Shehan believes that Forrester's prediction of RTB video spending to grow from $387 million in 2012 to $667 million in 2013 is "conservative." ...Read the whole story

  • Sky Lets Users Download Video For Offline

    The digital satellite TV service has launched Sky Go Extra, which lets Sky customers in the U.K. and Ireland download movies and TV shows over WiFI for offline viewing on mobile devices and laptops. Sky Go Extra is GBP5 per month for existing Sky customers and builds on Sky Go, the company's on-demand service for mobile and connected devices (which is free to subscribers). Customers who sign up for Sky Go Extra can also watch on-demand streaming video on four devices, up from the two allowed under Sky Go. ...Read the whole story

  • Web, Cinema Ad Spend Up Across GlobeM&M Global
How to Avoid Video Commercial Wear-Out

One of the most vexing challenges facing marketers today is commercial wear-out. It's the negative effect of having a video ad or spot appear on TV or online for too long, or just playing it so ...More