Who Really Wants to GO to the Game? by P.J. Bednarski

Someday, going to a stadium to watch an NFL game may be almost as good as watching it at home. This week, we heard a proposal to put laser-light on the actual football field so players and spectators can see the first down marker clearly --just like viewers in their living rooms home have seen since before the dawn of the 21st Century. It makes me wonder: Has online video and big screen TV devalued the live sports experience? ...Read the whole story

  • super bowl GEICO, Universal In Line-up For 'Puppy Bowl' 2013 by Carrie Cummings

    "Our challenge is always to come up with new opportunities for new advertisers like GEICO sponsoring the stadium naming rights this year. In years past, we have added the Kitty Halftime sponsored by Bissell, the Icebreaker Timeout feature and Subaru integration in the show open." ...Read the whole story

  • automotive Kia Answers Big Question In Super Bowl by Karl Greenberg

    Kia is going a bit outside the product corral to connect, humorously, with a larger issue. In this case it's the ontological conundrum of baby origins, and how to explain that to kids. Here, Kia is connecting the human provenance question to the features of its Sorento crossover. ...Read the whole story

  • research Super Bowl: 39% Prefer Ads Over Game by Karlene Lukovitz

    Thirty-nine percent of American adults say that the ads are their favorite part of the Super Bowl, versus 28% who favor the game itself, according to a survey by market research company Lab42. The ad preference is more pronounced among women. ...Read the whole story

Twitter's Vine Shows That 6-Second Video Is Not 'The New 140 Characters' by Steve Smith

Twitter's newly released Vine app tries to bring the spirit of the 140-character text post to video. This may prove to be a more promising platform for marketers than for users, however. ...More

  • A Six-Pack of Video Options for Coca-Cola's "Coming Together." by Larry Dobrow

    Okay: that Coca-Cola video. I was out last week attending to matters of important personal business and, as a result, missed most of the tsk-tsking and are-they-serious? giggles in its wake. To recap: the beverage giant, fearing that it's about to absorb a few love taps from the regulatory mallet, released "Coming Together," a clip proclaiming that it is an ally in the fight against obesity, diabetes, heart disease, osteoporosis, pancreatitis, kidney failure, cavities, sugar tongue and every other health scourge to which overconsumption of its 650 beverages may or may not contribute. Check that - Coca-Cola isn't just an ...More

  • super bowl Help Brands Score This Super Bowl: 5 Trends by Martin Hayward

    The Super Bowl is the high point of the football season and traditionally the most popular time for advertising. Here are six tips to help brands connect with NFL fans across the country. ...More