• GEICO, Universal In Line-up For 'Puppy Bowl' 2013

    "Our challenge is always to come up with new opportunities for new advertisers like GEICO sponsoring the stadium naming rights this year. In years past, we have added the Kitty Halftime sponsored by Bissell, the Icebreaker Timeout feature and Subaru integration in the show open." ...Read the whole story

  • Kia Answers Big Question In Super Bowl

    Kia is going a bit outside the product corral to connect, humorously, with a larger issue. In this case it's the ontological conundrum of baby origins, and how to explain that to kids. Here, Kia is connecting the human provenance question to the features of its Sorento crossover. ...Read the whole story

  • Super Bowl: 39% Prefer Ads Over Game

    Thirty-nine percent of American adults say that the ads are their favorite part of the Super Bowl, versus 28% who favor the game itself, according to a survey by market research company Lab42. The ad preference is more pronounced among women. ...Read the whole story

Twitter's Vine Shows That 6-Second Video Is Not 'The New 140 Characters'

Twitter's newly released Vine app tries to bring the spirit of the 140-character text post to video. This may prove to be a more promising platform for marketers than for users, however. ...More

  • A Six-Pack of Video Options for Coca-Cola's "Coming Together."

    Okay: that Coca-Cola video. I was out last week attending to matters of important personal business and, as a result, missed most of the tsk-tsking and are-they-serious? giggles in its wake. To recap: the beverage giant, fearing that it's about to absorb a few love taps from the regulatory mallet, released "Coming Together," a clip proclaiming that it is an ally in the fight against obesity, diabetes, heart disease, osteoporosis, pancreatitis, kidney failure, cavities, sugar tongue and every other health scourge to which overconsumption of its 650 beverages may or may not contribute. Check that - Coca-Cola isn't just an ...More

  • Help Brands Score This Super Bowl: 5 Trends

    The Super Bowl is the high point of the football season and traditionally the most popular time for advertising. Here are six tips to help brands connect with NFL fans across the country. ...More