• My Damn Channel Launches New Network, Revenue Options

    Digital production studio My Damn Channel is expected to unveil a network model today that will offer partners various distribution, promotional and monetization opportunities in exchange for a share of ad revenue. ...Read the whole story

  • TV Still Tops, But Multiscreen Viewing Commonplace

    A majority of U.S. consumers -- 60% -- still want to watch their shows on TV, but these same consumers also want their smartphones and tablets by their side. Forty-two percent of consumers say they now watch TV and access the Internet via a laptop or PC. ...Read the whole story

  • Are Video And RTB Ready For Each Other? Well, Sort Of

    The final panel at last week's OMMA RTB was a "Grill the Vendors" session on the relationship between video and RTB. The title of the panel asked: Are video and RTB ready for each other? The panelists all believe that video and RTB are ready for each other, but there needs to be a shift in perception before the connection happens the way everyone envisions. Anthony Risicato, GM, VideoHub, believes that the lack of transparency in the RTB space has it aiming in the wrong direction. "If we go down the RTB path we are currently going down, which is ...Read the whole story

Are YouTube Celebs Too Oddball For Mainstream Marketers?

Last week we decided to produce a video on the Top 10 YouTube producers -- the ones who we felt stood out above the rest when measured by views, subscribers and mainstream popularity. I've always stated that it's possible that this century's Spielberg or Chaplin may emerge from the ranks of YouTube "celebrities." But if you went with some of our subscribers' comments, the list contained some pretty "crappy" producers (their word, not mine). My first reaction: "Don't kill the messenger." My second reaction was to ask myself: "If viewers on YouTube think that many of the most successful YouTube ...More