Oh, what a slippery slope "sponsored content" can be. Is it so bad that advertising looks like advertising, and is recognized as advertising? Read the whole story
NEW ORLEANS -- Is the dizzying array of new media overshadowing the impact of the creative message in the advertising business? Mark Pritchard, P&G … Read the whole story
A combination of the screen size necessity with touch technology features and the increase in time spent on mobile devices has led to an … Read the whole story
Zero TV homes now account for 5% of all TV homes -- around 5 million in 2013 -- and Nielsen says these homes have … Read the whole story
Mobile payments solutions were in display at SXSW as concession stands were prominently outfitted with mobile payments terminals. However, not everyone took advantage even … Read the whole story
Bitly and its CEO Peter Stern are parting ways. Launched as a simple link-shortening service in 2008, Bitly has since branched out into data … Read the whole story
Of late, executives and pundits in the digital video industry have been discussing the rise of mobile video at numerous industry conferences and in … Read the whole story
f Hollywood sometimes believes that it's the center of the world, then Silicon Valley is a firm believer that it's the center of the … Read the whole story