After a week and a half of traipsing through the hyperbole of NewFronts presentations, I was more than happy to see some sarcasm directed toward producers of millennial-minded promos. Thankfully, … Read the whole story
Dove has been sending filtered photos of handwritten notes to individual fans on Instagram. (The preferred social platform for many brands, Instagram debuted its … Read the whole story
No longer just a diversion or a novelty act, online video is growing up right before our eyes, as the NewFronts proved. Good content … Read the whole story
The deal will help kick off the brand's nationwide launch of Snuggle Scent Boosters via the six-part branded video series "Smell The Snifference." Read the whole story
You can't read digital advertising news these days without running into stories about yet another problem with robotic traffic, ad fraud, non-viewable ads or … Read the whole story
The Federal Trade Commission said Thursday that messaging service Snapchat agreed to settle charges that it duped users into believing their "snaps" -- photos … Read the whole story
While legitimate marketers are scratching their heads about how to use Instagram to sell everything from diapers to diamonds, one group of innovative entrepreneurs … Read the whole story
The Players Championship teed off on Thursday, and with it came a new video-based ad campaign for the PGA Tour. The PGA Tour and … Read the whole story
Luxury goods marketers have long understood the value of scarcity. Whether they are selling high-end watches, leather goods or clothing, these brands thrive on … Read the whole story
New and expectant parents conduct more searches on mobile devices compared with older parents. In fact, new and expectant parents perform 2.7-times as many … Read the whole story
I'd like to start today's column with a shout-out to the pharmaceutical industry. Following a 48-hour stretch in which I participated in a range … Read the whole story
Cablevision Systems Corp. continued to lose ground with its video subscribers, but earned sharply higher advertising revenue for its first-quarter period. Q1 revenues gained … Read the whole story