Around the Net
Cars.com Talks To Dealers In B2B Campaign
- Advertising Age, Friday, May 9, 2014 8 AM
Cars.com is launching a campaign that shows how it connects dealers to consumers earlier in the buying process. The print and digital effort, "Before it's
too late," began with print ads to inform dealers that they can show off their expertise and inventory early in the consumer's shopping process. A larger marketing push is planned for the second
half of this year.
