VidBlog
Netflix has announced that it will allow users to discreetly recommend films to their friends on Facebook -- a kind of interactivity that makes sense. On the other hand, Pew … Read the whole story
While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data … Read the whole story
Aereo says in new court papers that it's entitled to continue operating, and argues that it's now entitled to a compulsory cable license, which … Read the whole story
Led by expected growth in political advertising on TV stations this fall -- and steady national cable TV gains -- total TV advertising is … Read the whole story
"I'm proud to join @UAWomen and celebrate strong women everywhere," Bundchen says on her Twitter feed, with a link to a video showing the … Read the whole story
Aflac is kicking off the college football season with a TV spot, an online sweepstakes and a partnership with 1991 Heisman Trophy winner Desmond … Read the whole story
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Verily, we live in a Golden Age of TV -- terrestrial, cable, streaming, telepathic, whatever. Unless you are devoted to the major networks, or … Read the whole story
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A month ago, Procter & Gamble announced it would be culling about 90 to 100 of its brands globally, in a restructure that would … Read the whole story
- COMMENTARY
When it comes to discussing tough or otherwise boring topics, consumers are intensely attracted to the entertainment that animals proffer. Read the whole story
A recent UK study queried ad agencies about their thoughts on native advertising. While 77% of agencies are now comfortable explaining native advertising to … Read the whole story
