• Nielsen: Brands Targeting Online More Narrowly, Missing Greater Share Of Intended Targetsby Joe Mandese

  While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data from Nielsen indicates that brands are basing their digital audience buys on increasingly narrower targets. The data suggests that marketers target more narrowly with digital media than with television, and that as more advertisers begin utilizing digital media ratings, they gravitate toward increasingly narrower segments. ...Read the whole story

• Aereo Opposes Shutdown Request, Denies Causing 'Irreparable Harm' by Wendy Davis

  Aereo says in new court papers that it's entitled to continue operating, and argues that it's now entitled to a compulsory cable license, which would allow it to transmit broadcast television shows. ...Read the whole story

• TV Ads Forecast To Hit $81B In 2014by Wayne Friedman

  Led by expected growth in political advertising on TV stations this fall -- and steady national cable TV gains -- total TV advertising is projected to see a modest increase of 6.4% this year. A 2014 forecast from MoffettNathanson Research indicates that TV advertising will grow to $81.1 billion from $76.3 billion in 2013. ...Read the whole story

• Under Armour Lands Gisele For Women's Campaignby Sarah Mahoney

  "I'm proud to join @UAWomen and celebrate strong women everywhere," Bundchen says on her Twitter feed, with a link to a video showing the model, known for her Kung Fu and yoga workouts, walking through an alley to a small gym and facing off with a heavy bag. ...Read the whole story

• Aflac Ties Effort To College Footballby Tanya Gazdik

  Aflac is kicking off the college football season with a TV spot, an online sweepstakes and a partnership with 1991 Heisman Trophy winner Desmond Howard. In addition to the spot, Aflac also is partnering with Howard to launch an integrated marketing campaign. ...Read the whole story

Verily, we live in a Golden Age of TV -- terrestrial, cable, streaming, telepathic, whatever. Unless you are devoted to the major networks, or stuff yourself on so-called reality TV, if you are seeking cultural treasure ...More

• Earn The Bundle by Joseph Jaffe

  A month ago, Procter & Gamble announced it would be culling about 90 to 100 of its brands globally, in a restructure that would instead focus on the company's top 70-80 brands. On the surface, the ...More

• Why Animals Are So Good At Telling Stories by Reid Tatoris

  When it comes to discussing tough or otherwise boring topics, consumers are intensely attracted to the entertainment that animals proffer. ...More

• 77% Of Ad Agencies Are Now Able To Explain Native Advertising To Their Clients by Richard Whitman, Columnist