Tuesday, September 2, 2014
  • Nielsen: Brands Targeting Online More Narrowly, Missing Greater Share Of Intended Targets

    While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data from Nielsen indicates that brands are basing their digital audience buys on increasingly narrower targets. The data suggests that marketers target more narrowly with digital media than with television, and that as more advertisers begin utilizing digital media ratings, they gravitate toward increasingly narrower segments. ...Read the whole story

  • Aereo Opposes Shutdown Request, Denies Causing 'Irreparable Harm'

    Aereo says in new court papers that it's entitled to continue operating, and argues that it's now entitled to a compulsory cable license, which would allow it to transmit broadcast television shows. ...Read the whole story

  • TV Ads Forecast To Hit $81B In 2014

    Led by expected growth in political advertising on TV stations this fall -- and steady national cable TV gains -- total TV advertising is projected to see a modest increase of 6.4% this year. A 2014 forecast from MoffettNathanson Research indicates that TV advertising will grow to $81.1 billion from $76.3 billion in 2013. ...Read the whole story

  • Under Armour Lands Gisele For Women's Campaign

    "I'm proud to join @UAWomen and celebrate strong women everywhere," Bundchen says on her Twitter feed, with a link to a video showing the model, known for her Kung Fu and yoga workouts, walking through an alley to a small gym and facing off with a heavy bag. ...Read the whole story

  • Aflac Ties Effort To College Football

    Aflac is kicking off the college football season with a TV spot, an online sweepstakes and a partnership with 1991 Heisman Trophy winner Desmond Howard. In addition to the spot, Aflac also is partnering with Howard to launch an integrated marketing campaign. ...Read the whole story

    Around The Net

    The Genius Glut

    Verily, we live in a Golden Age of TV -- terrestrial, cable, streaming, telepathic, whatever. Unless you are devoted to the major networks, or stuff yourself on so-called reality TV, if you are seeking cultural treasure ...More