Tubular Labs studied 160 million video users over a year-long period (September 2013-September 2014) and found fascinating insights about who's watching what kind of advertising, and what's engaging viewers (and … Read the whole story
Millennial moms tend to have higher rates of device ownership than average, with 85% having a smartphone and 43% a tablet in the U.S. … Read the whole story
Two of the largest holding companies in the world -- Publicis Groupe and Interpublic Group -- made headlines this morning, and programmatic advertising was … Read the whole story
President Barack Obama made clear on Thursday that he opposes Federal Communications Commission Chairman Tom Wheeler's proposal to allow broadband providers to create online … Read the whole story
The TV advertising market may have been wavering a bit in recent months. Some warning signs exist, especially when it comes to falling viewership … Read the whole story
Consumer sentiment about advertising dropped nearly eight points over the weekend, with the Ad Sentiment Index closing at 96.5 on Sunday, down from 104.3 … Read the whole story
You may have read that Omnicom Media Group announced a big deal last week with iHeartMedia (formerly known as Clear Channel Communications) worth $200 … Read the whole story
Many networks increased their commercial advertising inventory in the third quarter to what is anticipated to be slightly higher revenue in the period. Broadcast … Read the whole story
Nissan CMO Roel de Vries is not happy with the current state of client agency relationships and says the proliferation of specialty agencies and … Read the whole story