Teads, known as Ebuzzing & Teads until a few weeks ago, is on a mission to “reinvent video advertising”, introducing new formats like the collapsible video player that pops
up in between paragraphs of text. Jeremy Arditi, the company's UK managing director and senior vice president of international sales talks to City A.M. about its programmatic push, and how to make a
video go viralRead the whole story at City A.M. »
