VidBlog
An Adobe survey says young viewers are 3.5 times more likely to watch the big game on a digital device. And as the audience for the game spreads out, someday … Read the whole story
Mirroring more traditional TV spots, Instagram is now letting brands run ads up to 60 seconds in length. To date, the Facebook unit has … Read the whole story
- COMMENTARY
Hulu may be much smaller than Netflix as a digital video service. But it always had this slight advantage: On Hulu, you could watch … Read the whole story
Charter Communications gained some surprising growth in its core video subscribers in the fourth quarter -- but expanded its financial losses due to is … Read the whole story
- COMMENTARY
According to a survey from mobile location firm Retale, 60% of clicks on mobile banner ads are mistakes. Users most often encounter banner ads … Read the whole story
In 2016, 164.5 million Americans will watch digital TV -- 50.8% of the U.S. population. Looking only at adults 18 and older, projections are … Read the whole story
- COMMENTARY
Big data continues to be a central point of conversation in the market research world. Whether it is touted as the end of market … Read the whole story
Just as CBS' Les Moonves was named to chairman on Wednesday, Philippe Dauman, president/CEO of Viacom, has been named chairman of Viacom. Both Viacom … Read the whole story
COMMENTARYIf Sunday's live telecast of "Grease" demonstrated anything, it's that when all is said and done, the key to drawing an audience is putting … Read the whole story
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There is a literature of proof that native advertising, unless clearly labelled as such, can hurt a brand's image by making consumers feel they … Read the whole story
