Report Details

Mobile Advertising Study

NEW: Mobile Advertising Study: Potential Vs. Hype 

 

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Mobile advertising is growing with a myriad number of places to reach customers. What is best us of marketing dollars, the Mobile Web or creating mobile apps? This study, conducted with InsightExpress, covers a wide range of issues around mobile, including:

 

-- The pros and cons of each mobile platform

-- Which mobile options make the best use of mobile ad budgets

-- Best uses for Mobile rich media

-- When to use Sponsored SMS

-- Best uses for 2D barcode

-- Best mobile platforms for fostering engagement

 

The Center for Media Research at MediaPost Communications conducted the study to help media planners, buyers and brands determine the best uses of mobile advertising  and which ones are most effective for which categories. The study is based on primary research conducted across MediaPost subscribers with input from 203 participants, including seventy-four percent with media planning, buying, approving responsibility.

 

The report covers ad networks topics, including:

 

-- What mobile platforms clients are specifically asking to buy

-- Least client demand in mobile

-- Status of iAd

-- Planned spending on Mobile Video

-- Overall planned mobile spending compared to previous year

-- What those who have not yet bought mobile ads are looking for

-- Top and least choices of mobile for those who have not yet bought

-- Best things learned about each of mobile media buying options

-- Questions needed answered to become more educated about mobile ad options

 

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