Report Details
SMB Mobile Adoption Study
Local marketers say there's one big thing missing from mobile advertising -- and they're willing to spend more money to get it. The finding is part of Borrell Associates' 2012 Survey on Mobile Media Adoption, a survey conducted over the summer of 1,265 U.S. businesses who typically advertise in the local newspaper.
The Mobile Media Adoption Survey program addressed a variety of key issues that local advertising and managers need to know about their own clients, prospects, and trends, including:
The Mobile Media Adoption Survey program addressed a variety of key issues that local advertising and managers need to know about their own clients, prospects, and trends, including:
- Establishing and updating benchmarks for current and expected investments in major media
- Use of social and mobile media
- Key factors in evaluating success of mobile programs
- Impact of past mobile use on plans and expectations
- Mobile spend and plans
- How many have tried mobile advertisingWhat proportion of local SMBs are being pitched mobile
