Bigger, Immersive Ads Capture Viewer Attention Longer

According to PubMatic's "Global Advertiser Ad Spend Q2 2022" report, ad spending in the second quarter grew 41% from last year, with considerable gains in most categories. News brands saw the biggest increase (173%) due to people's interest in the Russian invasion of Ukraine, followed by travel (111%) as hotels, airlines, cruise operators, and tourism agencies sought to reach consumers who were ready to sightsee after spending time at home during the pandemic.