Media M&A Driven By Pivot Toward Interactive Content
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According to Bain's report, looking ahead to the remainder of 2023, private-equity firm Bain & Co. foresees several themes emerging in media dealmaking. This outlook is rooted in a variety of deals that were announced last year. Those include Microsoft’s planned $69 billion takeover of game developer Activision Blizzard, which is facing regulatory objections. The second-biggest M&A transaction was the merger between game developers Take-Two Interactive and Zynga.
