CTV Faces Challenge In Persuading Marketers About Performance
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According to WARC's report, connected television (CTV) faces a challenge in persuading marketers of its performance credentials.
“The share of total global spend going towards premium video advertising has decreased by 14% over the past eight years,” WARC said in its report. “Online video’s share of total ad spend has increased by 5% since 2016, but this has not been enough to offset a 20% decline in linear TV advertising.”
“The share of total global spend going towards premium video advertising has decreased by 14% over the past eight years,” WARC said in its report. “Online video’s share of total ad spend has increased by 5% since 2016, but this has not been enough to offset a 20% decline in linear TV advertising.”
