Advertising Expenditure Forecasts June 2019

Zenith now predicts global ad expenditure will grow 4.6% in 2019, reaching US$639bn by the end of the year. This is slightly below the 4.7% growth rate we forecast in March, but 2018 now provides a much tougher comparison, after we upgraded our estimate of growth that year from 5.9% last time to 6.4%.

It expects advertising expenditure to grow behind the global economy as a whole in 2019-2021, after it outpaced it in 2018.