Separate reports from the National Retail Federation and PwC point to stepped-up budgets, despite financial worries.
Nearly half of marketers admit they have published AI-generated content without disclosing it and would happily do it again.
Brands still close the sale, but AI gets the first date and sometimes picks the outfit.
Google's quest to create a universal assistant could be the reason it reportedly restructured the team behind Project Mariner, a research prototype browser extension from Google DeepMind and AI agent
for the Chrome browser that understands multimodal inputs.
People who linger longer with chatbots reported higher loneliness, less interaction with actual humans and more signs of emotional dependence.
The research and trial are a sustainability initiative that can significantly impact how the companies market their environmental efforts and services and which airlines ad industry execs use to
travel and support brands.
Kearney's new report says the market is stabilizing, but affluent consumers are shopping differently.
U.S. viewership of women's sports has nearly tripled since 2020, driven by younger, affluent and highly digital fans who show up, stream games and buy merch.
Research led Prescient AI to develop and launch new marketing mix models intended to fix the problem of overspending on budgets and misattribution in traditional models.
About 38% of Americans say they have already completed a purchase directly inside ChatGPT.
A Harris Poll report finds 90% of streaming viewers are more engaged (vs. social media at 79%) compared to other media competitors on a broader overview basis, while 51% prefer streaming on "bigger"
screens like TV sets.
Events, partnerships and content services now make up a significant portion of publisher revenue.
Meta is reportedly planning a round of layoffs that could potentially impact 20% or more of the company's 80,000 employees.
OpenAI CEO of applications Fidji Simo described a new venture as "building a deployment arm" for its tech, but did not provide details on participants, financing or valuation.
Publicis Media and Snap found that Snapchat may deliver conversions more efficiently than its rivals.
Fragmented sports media is creating headaches for fans and opportunities for advertisers.
Some 40% of purchases are still value-driven, and Republicans are nearly as likely as Democrats to shop that way.
Comfort media is more popular than other popular coping tactics such as resting, spending time in nature, socializing with friends or family or indulging in sensory escapes.
YouTube has some distance to go to surpass all legacy TV networks, stations, and platforms in total advertising - at around $60 billion per year, depending on the estimates.
Perplexity seems to have abandoned its ad model in February to focus on optimizing results for search queries and AI agents and software for enterprises - despite the court ruling it must stop using
its web browser agent to make purchases on behalf of shoppers on Amazon's online marketplace. That's not the case.
Meta has invited Moltbook's cofounders to join its AI research division with the goal of devising "new ways for AI agents to work for people and businesses," a Meta spokesperson told Axios.
"Less is more -- small rewards with moments of bliss rather than mindless munching," Lindt CEO Adalbert Lechner told reporters.
Public conversations about gender equality have intensified again after dipping in 2023, and many women are absorbing a stream of troubling headlines along with everyday responsibilities.
The only thing worse than AIs hallucinating false facts about human behaviors is humans hallucinating false facts about AI behaviors. Today's post is about a prime example of that: a new global
research study from Snowflake purporting to measure the ROI of companies overall - and in specific industrial sectors - from adopting AI.
Traditional web search still leads the pack with 44% of survey respondents relying on it most, but AI chatbots have already captured 34% of search activity.
Consumer trust is collapsing and creators are bailing. The platform's metrics -- as reported by a Harris Poll -- should scare marketers everywhere
A Harris Poll report reveals that an increase in advertising, influencer culture and privacy concerns are beginning to diminish loyalty among Gen Z TikTok users.
Google's AI Overviews and OpenAI's ChatGPT have very different ways to evaluate, characterize and criticize brands in query results, especially as consumers near point of purchase.
Television remains the most influential ad channel at every stage of the purchase funnel, from awareness to purchase consideration.
The capability is being developed via a partnership between Sightly and Vurvey Labs that builds people models and AI personas.