Consumers reward brands that feel genuine, punish those that do not and expect AI to be both invisible and clearly labeled at the same time.
Most teens say social media neither helps nor hurts their mental health, while a quarter of parents say social media is harmful.
If your brand strategy relies on making young people feel bad about themselves, it may be time to revisit the deck.
American consumers are losing billions to what can only be described as professionally engineered inconvenience.
The e-commerce giant's video platform accounts for roughly 71.8% of all available streaming programs among the major SVOD players tracked.
About three quarters of B2B buyers now use AI tools like ChatGPT and Perplexity during research on products and brands.
Omnichannel advertising platforms promise to handle everything from media buying to creative testing to AI-powered insights.
As AI follows digital advertising's playbook by optimizing for engagement, constant validation may also reinforce harmful beliefs.
Children with lower digital wellbeing check their devices seven times more frequently than peers with higher scores, while sending nearly five times more messages and switching apps three times as
often.
LGBTQIA+ consumers are clicking on ads, buying products and generally treating social feeds like a mall that never closes.
Intent is forming, awareness is catching up and behavior is being shaped by discovery and emotion rather than necessity.
Your "target audience" is basically everyone with a couch and a lint roller, and cats are quietly staging a takeover.
Only 35% of marketers passed a basic test of core marketing concepts, according to researcher Ipsos.
Nearly half of marketers admit they have published AI-generated content without disclosing it and would happily do it again.
Brands still close the sale, but AI gets the first date and sometimes picks the outfit.
About 38% of Americans say they have already completed a purchase directly inside ChatGPT.
Events, partnerships and content services now make up a significant portion of publisher revenue.
Publicis Media and Snap found that Snapchat may deliver conversions more efficiently than its rivals.
Fragmented sports media is creating headaches for fans and opportunities for advertisers.
Comfort media is more popular than other popular coping tactics such as resting, spending time in nature, socializing with friends or family or indulging in sensory escapes.
Public conversations about gender equality have intensified again after dipping in 2023, and many women are absorbing a stream of troubling headlines along with everyday responsibilities.
Television remains the most influential ad channel at every stage of the purchase funnel, from awareness to purchase consideration.
Netflix and Amazon Prime Video appear to be leading the charge toward international programming, especially as Japan and India open the floodgates.
More than two-thirds of consumers say humor, emotion or entertainment make ads memorable.
More than a third of U.S. adults say they have boycotted a brand for social reasons.
Broadcast television still delivers unmatched reach trust and influence across every screen that matters, according to the trade group.
Your audience knows you are targeting them and they are not running for the hills.
AI is becoming part of the infrastructure for brand discovery and comparison, along with content creation.
AI literacy is becoming cultural literacy, making brand presence inside AI ecosystems matter as much as a presence in social feeds.
Seventy four percent of the average grocery cart is made up of habitual purchases, while only 26% is up for grabs. That sliver is a battlefield for advertisers.