April 6 - 9, 2014Mohonk Mountain House, New Paltz, NY

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Online Video: A Growing Market That Still Has a Lot to Learn

When it comes to expected big increases in online video ad spending, you won’t find many doubters. According to eMarketer, the digital video advertising category will account for $5.75 billion in the U.S. 2014, almost $7 billion by the end of 2015, and grow to just over $9 billion by 2017.

For publishers – and advertisers who have always been enamored with video – that’s great news. It’s evidence of a marketplace that has heavy demand and gets results. But even while the money pot is destined to get bigger, it may still be a winding road to online video’s coming-of-age, since there are still so many issues that have yet to be worked out. 

Even as online video content has become its own phenomenon, it’s hard for advertisers to determine where to put their money; the rules of the road are just being written for how to make paid video and shared video work together to amplify distribution, programmatic video ad buys – and, unfortunately, video ad fraud – are on the rise, and formats continue to change. Who would have imagined, not so long ago, that advertisers would actually find producing six-second videos worthwhile?

At the Video Insider Summit, you’ll attend sessions that address all of these issues and more, discussed by some of the industry’s most experienced and involved players. Not only that, you’ll get to know them, as MediaPost Summits leave plenty of time for low-key networking both during afternoon activities, and relaxed nighttime cocktails and dinner. The iconic Mohonk Mountain House, where the Video Insider Summit is being held for the second year in a row, is the perfect backdrop for getting away and figuring out how to succeed in online video.



Insider Summits are complimentary to Agency Professionals who meet our requirements
.

To qualify, you must:
* Agree to attend the entire Summit
* Control the media buying and/or planning budget on behalf of a brand client
* Work at a top 50 Advertising Agency 
* Serve in a Senior Level Management role

VIP Media Buyer Participation includes:
* Summit registration ($2995 value)
* Hotel accommodations for three nights 
* Activities on Day 1 and Day 2
* Meals, drinks, and cocktail functions over three days

Conference Content Programmer

Ross Fadner, Editor, MediaPost


Quality Pledge 

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

 

Conference Content Programmer

Steve SmithEditorial Director, Events, MediaPost

Brand and Agency VIP Program

Select brand and agency marketers are eligible for a VIP Pass to the Publishing Insider Summit.  To see if you qualify please contact Jon Ronga at jronga@mediapost.com.

What people are saying about MediaPost's Video Insider Summit series...

"The Video Insider Summit was a great experience with a good mixture of attendees of all disciplines. The speakers provided a lot of information that sparked great discussions. There were plenty of activities to create strong friendships. I highly recommend the Video Insider Summit."
- Scott Bonner, Media Supervisor, Engauge

"The intimacy and knowledge sharing during Media Post Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"
- David Fineman, Partner, Digital Investment & Technology Director, Maxus


"MediaPost's 'Insider' Summits are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
- Gary Milner, Director, Global Digital Marketing, Lenovo