September 14 - 17, 2014Montauk Yacht Club Resort & Marina

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Follow The Viewer, Follow the Behavior…Everywhere

Do we even “lean back” anymore? Whether on TV (usually in tandem with a device) on the desktop, tablet or phone, video consumption has fragmented not only across screens but across modes of use and levels of engagement. This isn’t TV anymore, and this isn’t even Web video as we have known it. “Video” now means clips, UGC, subscription plans, Instagram, Facebook and Vine – all nibbling into smaller crannies of a viewing day. Video consumption, formats and discovery are untethered from predictable viewing circumstances and contexts. This is an historic shift in how viewers consume video storytelling, and it impacts everything from grand strategy to media planning, from what video gets created to new technical hurdles of cross-screen distribution. At the annual Montauk Video Insider Summit we follow the viewer as she accesses streaming media anywhere, everywhere and on every available screen, and ask how this changes the equation for marketers and agencies trying to tell big stories here.

Paid content smorgasbords like Netflix and Amazon are devouring viewers’ time spent with digital video, so what does that mean for the health of the online ecosystem and pulling TV dollars to the web? And video viewing has itself become a fragmented activity, more of a dance across many devices, times and place. How does creative and ad creative adjust to new modes of consumption? And how do you even plot out a strategic approach that can work well across those many screens, then measure it with any accuracy? With fragmentation comes necessary automation, and with them problems with delivery and user experience.

Video fragmentation is not just a buzzword. It is the new normal affecting every aspect of media creation, distribution, planning and buying. At The Montauk Video Insider Summit we help you put together the exploding pieces.
What MediaPost Insider Summit Participants are Saying:
"Coming out of early stage 2014 planning and insight briefings across the Brands I manage it is clear Digital Video will play a big role. It was my personal goal to better understand the new reality of video buying and planning and how those findings can help me produce more valuable work for my Brand clients. At the MediaPost Video Insider Summit I was able to learn about new emerging video technologies as it pertains to advanced targeting, creative formats, syndication and overall best practices. The topics discussed at the Summit certainly enhanced my skillset and gave me the tools necessary to keep producing valuable work for agency and clients".
- Carolina Andrade, Digital Manager, MediaVest


"The Video Insider Summit was a great experience with a good mixture of attendees of all disciplines. The speakers provided a lot of information that sparked great discussions. There were plenty of activities to create strong friendships. I highly recommend the Video Insider Summit." 
- Scott Bonner, Media Supervisor, Engauge


Reasons and Benefits To Attend

* Unparalleled access and knowledge sharing with the leading minds in the Industry

* Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers

* Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies

* Be part of driving the Video Channel forward as a key component of marketing campaigns, within your company and the industry

* Unlimited access to stay in touch with the office: WiFi enabled conference room and quite office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties

* Congenial, relaxed experience. No one on ones, all attendees are working together to promote Video Marketing

* Enhance your Video Marketing initiatives with new solutions learned and partnerships gained





Insider Summits are complimentary to Agency Professionals who meet our requirements
.

To qualify, you must:
* Agree to attend the entire Summit
* Control the media buying and/or planning budget on behalf of a brand client
* Work at a top 50 Advertising Agency 
* Serve in a Senior Level Management role

VIP Media Buyer Participation includes:
* Summit registration ($2995 value)
* Hotel accommodations for three nights 
* Activities on Day 1 and Day 2
* Meals, drinks, and cocktail functions over three days

Conference Content Programmer

Ross Fadner, Editor, MediaPost



Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to engage key questions for brand marketers, media buyers, sellers and emerging platforms from a critical perspective. We choose speakers exclusively for their ability to bring this perspective and insight to our stage. All conferences and summits - in all niche categories - are programmed exclusively by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

 

Conference Content Programmer

Ross FadnerEditor, MediaPost


Past Summit Attendees Include
Top buying agencies attend the Video Insider Summit