DaSilva will oversee the agency's client engagement, delivery operations and new business in the Seattle, San Francisco and LA offi ...
Menno Kluin was ranked the 15th-most awarded CCO in the world for 2021. ...
The offer, available through Sept. 1, comes on the heels of new misinformation ad adjacency standards unveiled by GARM a ...
Souza has built marketing strategies for various big-brand clients, including Frito Lay, Mars Chocolate, Mars Wrigley, Nationwide Insurance, PepsiCo a ...
Reddit launched its first national TV campaign buy in partnership with R/GA in the U.S. and Canada, encouraging those w ...
Big brands have moved well beyond criticisms of greenwashing, and even simple "carbon offsets" to actually reduce the amount ...
Agency of the Year went to the Bangalore, India office of Dentsu Creative. It was the first time an agen ...
Most pharma and healthcare marketing is anodyne or laughable...usually both. Bayer's Global CMO Patricia Corsi is on a crusade ...
"We can hear the cracking of the big agency model," says Anouk Jans, the subject of a documentary about burno ...
They will help people "find insights in an instant about anything" they see or hear, Google's Nayak said. ...
Co-CEO Ted Sarandos didn't mention any specific company names, but noted that all of the potential partners "have different solutio ...
Sibling company OMD Worldwide won Media Network Of The Year honors at the Cannes Festival on Thursday evening. ...
The Cannes world is far away from the life of the consumers around whom brands and their advertising should cen ...
Phase one of the agreement includes access to store-level inventory data to the holding company's data platform Omni to facilita ...
"And suddenly we were a marketing firm. And we were having the time of our lives," the founder and Chi ...
Nestle has been testing mono sound and digitally compressed video on mobile, and found these factors made zero difference ...
The second Grand Prix was a Brand Experience & Activation Lion. Awards were also issued Wednesday for Innovation, Mobile, Creati ...
"It's really about building awareness and passion amongst audiences we wouldn't regularly be able to reach from more traditional advertising ...
Adform released research at the Cannes Lions festival showing that first-party IDs deliver significant uplift and scale on programmatic ...
As part of the arrangement Instacart is developing plans to work within Omni's data gathering "clean rooms" to provide enhanc ...
A new campaign, discussed at the Cannes Lions Festival today, will send a global message that Ukraine is open f ...
It's "an analogue product for a digital world with fitness instructions printed onto your clothing that fade over time t ...
"But in the metaverse, this is Tony the Tiger on DMT. You can't just port your brand assets over. You' ...
LinkedIn may be best known as a place to recruit new talent, but during a presentation at the Cannes Lio ...
For example, the #RealVoicesofPride campaign, which leveraged TikTok's lipsync feature to share voices and messages from LGBTQ refugees around t ...
Day 2 awards at the festival also included Industry Craft Lions, Digital Craft Lions, Design Lions, Entertainment Lions, Entertainment Lio ...
VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 85% of U.S. Hispanics. The company says there a ...
An agency survey found 80% of respondents agree/ strongly agree it is important their employer helps them achieve a go ...
The updates will be revealed and discussed during a panel hosted by GARM on the WPP Beach at Cannes tod ...
On day 1 of the Cannes ad festival awards were also given for print & publishing, radio & audio, heal ...
IBM launched an initiative as part of the Cannes Lions festival, bringing together agencies and rands to generate awareness a ...
The announcement came at the Cannes Lions Festival and marks the first such agreement between Walmart Connect and an agen ...
The company confirmed that brands including dentsuMB (formerly known as mcgarrybowen), 360i and Isobar are being shelved, along with oth ...
Total entries in fact have been declining steadily for years. In 2018 the total was 32,372, a decline from 2017 ...
Developed with input from members of WFA's D&I Taskforce, the Charter identifies actions that the group says global organizations ne ...
Q&A with Corsi, who's president of the Health and Wellness Jury at Cannes and also hosting a meet-up on heal ...
I had to send a note out to people saying, "Do not disqualify them if they say they broke t ...
One of the easier picks is the poignant anti-gun-violence campaign "The Lost Class" which has already won a slew ...
This year's program will address industry issues including talent acquisition, DEI, sustainability, data/tech/innovation, business transformation and creative effectiveness. ...
"We stand together with our friends in Ukraine, and our many partners and community members in Russia who strongly oppo ...