Today's Top News

MediaDailyNewsGoogle Tests 'Customer Values' For Campaigns, Agencies Push Back

Google is testing the ability to automatically assign a "New Customer Value" in "New Customer Acquisition" campaigns - without advertisers' consent and with pushback from agencies supporting brands. ...

By Laurie Sullivan
Newsfeed
Netflix Grows Q3 Revenue 17%, Profit Margins Slip
Television News Daily – 2 hours ago
Netflix's stock price was down 5.3% to $1,175 in after-market trading. Net income was at $2.55 billion v ...
Robyn Tomlin To Head The American Press Institute
Publishers Daily – 2 hours ago
Tomlin will lead efforts to drive sustainability and trust in local news. ...
Jodi Kantor Named To 'New York Times' Supreme Court Team Full-Time
Publishers Daily – 2 hours ago
Kantor has been covering Supreme Court stories for the 'Times' for years. ...
LinkedIn Projected To See Ad Revenue Surges Through 2027
MediaDailyNews – 3 hours ago
LinkedIn has been projected to see ad revenue surges through 2027, according to estimates from the World Advertisi ...
Coca-Cola Sees Growth From Zero-Sugar Bevs, Struggles In Coffee Category
Marketing Daily – 5 hours ago
The company's Q3 earnings report topped analyst expectations, largely due to the growth of Zero Sugar and Di ...
Capri Sun Introduces 'Impossible To Pierce' Trick Pouch For Halloween
Marketing Daily – 6 hours ago
The "Trick & Treat" pouch takes a brand trait Capri Sun is notorious for, and leans into ...
Omnicom-IPG Combination Expected To Close In November
MAD – 7 hours ago
The update was provided with the release of the company's third quarter earnings results which show an organ ...
YouTube Rolls Out Deepfake Detection Tech To Eligible Creators
MediaDailyNews – 7 hours ago
YouTube has begun to roll out its likeness-detection technology to creators in its Partner Program, enabling them ...
Kahlua Teams Up With Dunkin', Salma Hayek Pinault For 'Kahlunkin'
Marketing Daily – 9 hours ago
The actress stars in an ad touting Kahlua Dunkin' Caramel Swirl Cream Liqueur. ...
'Play Hard': Rugiet's Wordplay Helps ED Ads Rise
Marketing Daily – 10 hours ago
Rugiet, a telehealth provider of men's sexual health products, piles on the puns and innuendo in new campa ...

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OPINION

Red, White & Blog
Saying The Suddenly Quiet Part Out Loud
The elephant-in-the-room moment at an industry ethics summit last week happened when someone asked about something not on the agenda: Dark DEI. ...
By Joe Mandese
Marketing Daily - Top of the News
Orvis Closes Half Its Stores As Tariffs Begin To Bruise Retail
After months of scrambling, companies are borrowing more, cutting staff, and freezing hires to stay afloat. ...
By Sarah Mahoney
TVBlog
Brawny NBA On NBC Shoves Local News, Fallon Into Wee Hours
The NBA on NBC has a message for local news and NBC late-night: Get out of the way! ...
By Adam Buckman, Featured Columnist

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