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MediaDailyNewsFTC Proposes 'Personalized Pricing' Disclosures

Marketers that use personal data to set prices should tell consumers about the practice in certain situations, the FTC proposed Wednesday. ...

Publicis Veteran Muller Named CEO At Lucid Group
Most recently, Muller was Group President and Chief Operating Officer of Publicis Health and previously held roles includi ...
Patron Uses OOH Games To Highlight Its 3-Ingredient Recipe
Billboard of a Patron bottle covered with honeybees invites consumers to identify the brand, then go to ...
Vuori Taps Abercrombie Vet As New CMO
Carey Collins Krug joins the fitness brand as it "enters new chapter." ...
Trad Pay TV Declines Again -- But At Moderate 4.1% Drop
But overall consumer spending on all video -- pay TV, streaming, other home entertainment --- continues to clim ...
Uncommon Creative Studio Positions British Airways As Stress Relief
The creative was shot in Cape Town, South Africa. ...
Kopp, Parkinson Propel Brand Growth For Ogilvy Group
The two senior appointment intersect with creativity, strategic partnerships and marketing. ...
Fuse Create Buys Stake In Sway Group
Under the new ownership structure, Sway Group will continue to operate independently while working with Fuse Create's integrat ...
Aspercreme, Danny Trejo Launch 'KO! Boomer' To Counterpunch 'OK, Boomer' Trope
"I ride motorcycles, I lift weights....And I don't slow down for nobody," the star asserts, aiming to comb ...
Chrysler's 'Acronyms' Campaign Highlights Pacifica Attributes
The Chrysler Pacifica isn't just a vehicle, it's the family MVP, said Olivier Francois, global chief marketing office ...
Shane Gillis, Peyton Manning Return For Bud Light Football Effort
"The Move" and "Armchair" highlight the lengths the stars will go to score a Bud Light on ga ...

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