Mobile 'Click Injection' Fraud Projected To Rise This Year

Another form of ad fraud is on the scene. Adjust, a mobile attribution and analytics firm, said so-called "click injection" fraud is set to become one of the dominant forms of mobile marketing fraud in 2017. ...


Day Of Days: TV Will Be Focused On One Man Tomorrow

As Americans take in the inaugural festivities, their medium of choice will be tv, although the swearing-in will also be streamed. Good luck watching it there. For my money, TV is still the only place where ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
Who Wins In An Ad-Free Video World? I'd Bet On Amazon

Yes, streaming services are starting to eat away at multichannel TV. So what if 50% of today's linear TV viewing shifted over to streaming services over the next three or four years? A lot would happen. ...

Questions I Am Saving For Alexa

For Christmas, my sister and brother in-law gave us an Amazon Echo. Over the years I have relied on Google searches conducted at my desktop - or increasingly, on my phone - to provide answers to ...

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Today’s Most Read Blogs

New Study Puts AI In The Fast Lane 
Social Media Seen As Best To Boost Brand Awareness 
Strongest Out-Of-Home Media Since 2007 
Tech Targeting Failing? Yes, Say Researchers 
Under The Klieg Lights, 'Variety' Has A Branded Content Studio  

Today’s Most Commented On

Ain't Nobody Here But Us Chickens 
Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken' 
Who Wins In An Ad-Free Video World? I'd Bet On Amazon 
Does Viewer Intensity Matter? 
White House Reporters Could Be Evicted From West Wing Under Trump Presidency 

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