Omnicom's DAS Forms New Unit To Serve Nonprofits

The new offering is a collective through which clients can tap into services from existing DAS agencies including: Changing Our World, Critical Mass, Interbrand, Ketchum, Porter Novelli and Russ Reid. The One Hundred team will be led by Brian Crimmins, CEO of Changing Our World. ...


Online Spin
The Brand Service Framework

Imagine that the Internet has, as predicted for so long, finally turned the tables. Consumers are in control for real. Predation is pointless. The Clue train finally got to the station. Viewers can eliminate their scent ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

TV Or Not TV: Trump Was Natural Performer Long Before 'Apprentice'

Since Trump announced his candidacy for the presidency last June, much has been said about the importance of his now-former NBC reality series in making him a national media figure. ...

GroupM Report Suggests It Might Be Time To Ditch The Zero In 30-Second Ads

GroupM's Interaction 2016 Report, out this week, offers some revealing and highly relevant findings. The global report, a survey of 19 markets, called for industry-wide collaboration on "integrity issues" including ad fraud, viewability, ad-blocking and measurement. ...

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