August 2 - 4, 2016

Course Overview

Three New Courses from Masters of Media Selling

How to Sell Programmatic Advertising:  Strategy and Tactics for Every Publisher to Sell Programmatic Online Advertising; August 2

Ad-Sales Management to Grow Sales and Gain Market Share with Programmatic Strategies & Direct Sales; August 3

Strategic Sales Tactics for More and Bigger Ad-SalesAugust 4

Masters of Media Selling is dedicated to winning the competition for advertising revenue through strategy, tactics and training. Sales skills are important, but your ‘go-to-market’ strategy and the ‘value proposition’ you offer to prospective advertisers is equally important.
Masters of Media Selling has become recognized as the premiere advertising sales training curricula, because it asks and answers the question:  How can I win MORE sales.  Not how can I win some sales.  We show how to win more sales when your media is a toss-up vs. it’s competition.  
Masters of Media Selling brings new value with two new courses:  
  • How to Sell Programmatic Advertising, for sales people and sales management/strategists. Every seller of digital advertising must be prepared to address programmatic advertising sales, either by employing programmatic delivery and leveraging first-party data, or by selling against competitors who are offering programmatic execution. Learn the basics:  Every media company can sell programmatic advertising.  Learn the basics of how you can sell programmatic services, audience extension, or build and leverage your first-party data.  Learn the platforms to use, the pricing strategies and success examples.
  • Ad-Sales Management to Grow Sales and Gain Market Share with Programmatic Strategies & Direct Sales. This is the session for management that builds on “How to Sell Programmatic Advertising.” Start with an over view of programmatic ad strategies from media companies, and hear from a panel of publishers working with programmatic on how they are taking advantage of this key technology solution to win new business.
Or sign up for the classic Masters of Media Selling; Strategic Sales Tactics for More and Bigger Ad Sales:
  • A one day – small group intensive – course focused on the 5 skills that separate the great advertising sales people from the average.  Learn more here.