As CEO, president, and member of the board of directors for Scanbuy, Mike Wehrs is responsible for accelerating the expansion, market adoption, business strategy and product development of mobile engagement solutions worldwide. Wehrs has been a leader in the wireless industry for over 10 years, holding key positions which have helped shape the industry. Most recently, Wehrs was the global CEO and president of the Mobile Marketing Association where he directed all activities of the MMA and provided leadership for its 700 members. Wehrs has also held executive management roles at Nuance Communications, Inc., Microsoft, AOL, Ignition Corp., Samsung Electronics, among others. He has sat on a number of industry standards boards including CTIA, OMA, .mobi, Bluetooth SIG, WAP Forum, and QIC committee and currently sits on the board of BNET Communications. Wehrs graduated with a bachelor’s degree in computer and information science from Syracuse University.
Meet Mike at:
NearBuy Marketing Triggers; Scan It, Snap It, Check In
Date/Time: 10:45 AM
QR codes have been popping up everywhere, in magazines, on packaging and in stores, many now involving a one-tap purchase. It’s not about the trigger but about the engagement that it leads to. What are the best ways for sellers to engage via the scan or snap? What are the best uses for QR codes, SMS and MMS to engage for commerce? Can consumer decisions be swayed and what are the upselling opportunities? What insights can be gleaned by analyzing the data from these scanning and SMS activities? And what would cause barcode scanning to reach critical mass?
